Yangaroo Inc. today announced that it has partnered with MTV Latin America to deliver music videos digitally and in high definition to all three of the network’s feeds covering Latin America, as well as to MTV Tr3s (for the US Hispanic market).
Since its launch in 2022 with MTV Networks in New York, the Yangaroo digital platform has grown to become the leader and the industry standard for delivery of music videos to MTV/VH1, and all other major music video broadcasters in North America. Yangaroo’s patented DMDS platform is cloud-based and hardware-free, is user-friendly and integrates with existing production workflows, enabling the delivery of broadcast-quality, high definition digital media with a click of a mouse.
This service will now be available to the Latin music divisions of U.S. based major record labels, as well as the thousands of Indie Labels and artists throughout the world.
“Yangaroo has been successfully delivering music videos for many years, and now the Latin music industry can benefit from the same state of the art digital delivery service,” said Marc Zimet, Vice President, Talent and Music, Viacom International Media Networks – Americas. “We look forward to implementing the service and working with the Yangaroo team to help our many Latin music artists get their videos on air faster and more efficiently.”
“We have been working on the launch for some time,” said Cliff Hunt, Founder & COO Yangaroo Inc. “Latin music is a major, and growing segment of the industry and we are excited to be able to play a role in helping record labels and artists get their music videos to the broadcasters in the most effective way possible.”