Broadcaster Magazine

The Weather Network Launches New App for Apple TV

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  • The Weather Network announced today that its weather application is now available on Apple TV. Offering features similar to its popular mobile and web apps, The Weather Network Apple TV interactive app provides users with quick and easy access to localized weather forecasts and personalized content.

    “The Weather Network team is dedicated to providing users with the most compelling consumer experience possible, and Apple has helped us deliver on this promise,” said Naomi Lipowski, Director TV Apps and Emerging Platforms, Pelmorex Media Inc. “This marks the first time The Weather Network application will be available on Apple TV, and we look forward to continuing our partnership as we bring new technology and weather services to Canadians.”

    Adding to The Weather Network’s expanding app family, the company’s inaugural Apple TV app embodies The Weather Network’s commitment to deliver a great consumer experience using cutting-edge Over the Top (OTT) technology.

    “The interactive TV app market is a fast-moving category, and as television viewing habits continue to evolve, we will continue to pursue opportunities that will help us remain on the forefront of where our users are headed,” said Pierre Morrissette, Chairman, President and CEO, Pelmorex Media Inc. “The Apple TV app is just the next step in The Weather Network’s continued leadership in international weather apps.”

    The Apple TV app complements The Weather Network’s current app platforms, allowing users to easily access their favourite weather content and up-to-date information for their region. Using a simple, dynamic interface, users have access to key weather data, warnings and alerts through a click of the television remote. Designed for an up to 10-foot TV viewing experience, key features include:

    •IP targeted localized forecasts: Personalized and localized forecasts are available, showing current and upcoming weather conditions.

    •PointCast technology: PointCast technology provides weather information as close as one kilometer of where you are.

    •Enhanced weather content: Current, Hourly, 36 Hours and 14 Day forecasts are provided for a user’s favourite locations.