Broadcaster Magazine

The Shopping Channel Celebrates 25th. Anniversary

  • el
  • pt

  • For 25 years, dedicated shoppers, occasional browsers, and everyone in between has turned to The Shopping Channel, making it Canada’s go-to destination for television and online shopping.  Today, Canada’s favourite 24-hour shop-at-home service turns 25, and The Shopping Channel is throwing a year-long birthday bash that won’t soon be forgotten.

    In honour of its 25th birthday, The Shopping Channel is launching its biggest giveaway ever – the chance to win one of 25 Caribbean cruises, in partnership with   Customers are asked to spot the Roaming Gnome throughout the on-air broadcast or online to qualify to enter to win the chance for a four night, five day cruise throughout the Caribbean. 

    Throughout the month of February, Canadians will be able to shop for incredible values from brands, such as Kitchen Aid, Hewlett Packard, Garmin, Kobo, Wolfgang Puck and Spanx.  The month-long shopping extravaganza culminates in a very special day on February 25th in what could be the biggest-selling Today’s Showstopper in The Shopping Channel’s 25-year history. 

    “We’re excited to celebrate this milestone in Canadian retailing,” said Ted Starkman, Executive Vice-President and General Manager, The Shopping Channel.  “In honour of this momentous occasion, we will be rewarding our valued customers each and every day, all month long, with special events and fantastic values – both online and on our national broadcast.”

    Fun Facts and Hidden Gems about The Shopping Channel

    • Broadcasts live 18 hours per day, 364 days per year; produces 6,552 hours of live TV per year
    • Presents more than 800 products each week
    • In 2024, shipped 4 million items
    • The distribution centre sends an average of 16,000 packages daily
    • Receives up to 10,000 emails/phone calls daily from customers
    • Joan Rivers has been appearing on The Shopping Channel for 15 years
    • launched in 1999
    • o Now an industry-leading eCommerce site accounting for nearly 40 per cent of all company sales
    • o In 2024, achieved sales of more than $100 million
    • o Attracts nearly 1 million unique visitors per month
    • o More than 200,000 videos viewed per month
    • Is the only retailer in Canada to live stream two screens – television and online
    • Reaches 8.5 million Canadian households
    • Is Canada’s only nationally-televised 24-hour shop-at-home service