Broadcaster Magazine

Rogers Media Unveils Evolution of The Shopping Channel

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  • The Shopping Channel (TSC)  the interactive and only Canadian multi-channel retailer is becoming an all-new TSC – with an evolved new look, all-new mobile platforms, on-air social media engagement, new leading brands, more celebrity guest appearances, and an enhanced experience for shoppers. Now available on any device – with the launch of the new TSC app for iPhone, iPad and mobile website.  The  evolution kicks off with the exciting brand launch of Isaac Mizrahi Live! – with the fashion icon himself live in studio – today, Friday, Sept. 6.

    “What differentiates TSC from other Canadian retailers is our unique ability to demonstrate the features and benefits of each and every product we sell, helping our customers to understand exactly what they’re getting, how it will look, and how it will feel,” said Steven Goldsmith, President, The Shopping Channel. “Our brand evolution enhances this unique shopping advantage by reflecting changing online retail habits and desires, allowing for superior accessibility, and ultimately enabling our customers to discover more of what they want. We will continue to be everything our customers have loved about us, but easier, brighter and even better.”

    The Shopping Channel is currently experiencing double-digit growth on each of its platforms. Already one of Canada’s top 10 online retailers, TSC is positioning itself to fully leverage e-commerce growth trends. Projected business to consumer e-commerce growth in Canada is expected to reach $35 billion in 2024 – compared to $21 billion in 2024.*

     Refreshed New Look

    A revitalized logo with all-new colour palette, styling, and 3D design to complement the brand’s evolution

    On-air graphic updates that increase the focus on the product, better inform the customer, and highlight the features and pricing benefits of each retail offer

    An updated and redesigned website,, featuring fresh graphic treatment and layout, improved usability, ease of shopping, and nearly 100 per cent bilingual functionality

    Newly redesigned studio sets to better showcase the features and benefits of each product, including: a brand-new, custom, state-of-the-art chef’s kitchen for celebrity guests such as Wolfgang Puck, Lynn Crawford and Mark McEwan; refined lighting and a new boutique-feel jewellery set to enrich the view and perspective of diamonds and gemstones from leading designers such as RJ Graziano and Carol Brodie; and added studio space to accommodate exciting product demonstrations for runway shows with Brian Bailey fashions and Serta mattresses

    A Powerful New Lineup

    New weekly programming segments, including “Destination Style,” “Destination Beauty,” and “Host Picks” to showcase the latest trends in fashion, skin care, makeup and more, in an entertaining new format

    Enhanced portfolio of first-class brands with the launch of Isaac Mizrahi Live! apparel and accessories, Serta mattresses, Clarks shoes, and Aimee Kestenberg handbags

    Extensive on-air host involvement in gemology, culinary, and textiles, helping to authenticate each story and deliver engaging shopping experiences for viewers

    More Ways to Shop, Interact, and Be Rewarded

    All new “ShopTSC” app for iPhone, iPad and mobile website for fast, convenient and easy shopping; the perfect companion to the on-air TSC experience

    Social media on-air interaction featuring viewer tweets and comments appearing on screen throughout each presentation, and with on-air hosts allowing viewers to engage with their favourite presenters through Facebook and Twitter

    Improved shipping policies, including reduced shipping costs on more than 75 per cent of items for sale, free shipping on purchases above $150, and a convenient, hassle-free return environment

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    1 Comment » for Rogers Media Unveils Evolution of The Shopping Channel
    1. Susan Fletcher says:

      I’m really going to miss Richard Nester. He has been an extremely knowledgeable host with a great personality and personal charm. My favourite interactions with him came whenever Joan Rivers was on air. Their chemistry was amazing and a delight to watch. Ever the gentleman, Richard will be sorely missed and it is hoped that he will return to visit before too long!

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