Television continues to be the clear leader in advertising engagement and influence, according to the latest NLogic omniVu Survey. As part of the Survey, 1,000 Canadian adults were asked questions prepared by thinktv about their perceptions of advertising across a variety of media and platforms. Respondents across all demographics overwhelming agreed that television is, by far, the most noticed, most influential, and most engaging form of advertising.
“Despite an abundance of media choices, television remains the most effective way to reach and influence any audience – even the most digitally savvy millennials”, said Kathy Gardner, Vice President, Media Insights, thinktv. “The power of television content is unsurpassed, making television an exceptional vehicle for advertising messages.”
Television Ads Get Noticed More.
8 times more likely to be noticed than ads in video content on a computer
nearly 10 times more likely to be noticed than ads on social media
28 times more likely to be noticed than ads in video content on a mobile device
Canadians Pay Most Attention to Television Advertising.
10 times more attention than to ads within search
10 times more attention than to ads in video content on a desktop/laptop
51 times more attention than to ads in video content on a mobile device
TV is the most influential medium.
Canadians adults are
8 times more likely to find a TV ad influential than ads in video content on desktop/laptop
18 times more likely to find a TV ad influential than ads in search
55 times more likely to find a TV ad influential than ads in video content on a mobile device
Not All Video Ads Are Created Equal.
71% of respondents said they are most likely to watch a TV ad over a video ad on a computer, tablet, or mobile pho
Video ads on mobile phones are the least likely to be watched
Millennials: TV ads beat mobile.
Millennials watch video across a number of different devices, but they’re most likely to notice, watch and pay attention to TV ads – far more so than ads on a smart phone or other mobile device.
Millennials are 6 times more likely to notice a TV ad
Millennials are 6 times more likely to watch a TV ad
Millennials say TV ads are most influential – 21 times more influential than an ad on a mobile device
For more information on the NLogic omniVu Survey, please click here.