Broadcaster Magazine

Sony and MBNA Canada Issue the ‘Sony MasterCard’

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  • MBNA Canada Bank announced today that Sony of Canada Ltd., Canada’s leading electronic and computer products solutions provider for consumers and business, has selected MBNA Canada to issue the Sony Card credit card. MBNA Canada is the leading provider of co-branded and affinity card programs in Canada and, together with its parent and affiliated companies, the world’s largest independent credit card issuer.

    The Sony Card features a no-annual-fee premium MasterCard(R), Platinum card benefits, world-class customer service 24 hours a day, 7 days a week, and
    a rewards program that earns cardholders points every time they use the card. Points can be exchanged for Sony products such as the Sony DVD Handycam(R), PlayStation(R) consoles and games, and Sony’s Cyber-shot(R) Digital Camera. One point is awarded for every dollar spent on the card, and two points for every dollar spent purchasing Sony products. As an added bonus, the Sony Card
    awards new members 2,000 additional Sony Points upon the first qualifying visit.

    “We are excited about our partnership with MBNA,” said Ravi Nookala,Senior Vice President Consumer Audio Visual/Information Technology Group, Sony
    of Canada Ltd. “We look forward to leveraging MBNA’s expertise within the Canadian loyalty space to enhance the Sony Card program and to offer our
    customers an innovative and rewarding affinity program.”

    “We are proud to be partnered with Sony of Canada, and to be associated with Sony and with the exceptional quality and value of Sony products,” said
    Joseph DeSantis, chief executive officer of MBNA Canada. “We look forward to providing a range of card products, backed by superb, personalized service, for Sony customers.”