Broadcaster Magazine

Santa Comes to Pay TV Homes in a New Holiday Channel

  • el
  • pt

  • This holiday season major pay-TV providers serving 30 million homes in the U.S. and Canada will invite their viewers to immerse themselves in all things Santa with the release of the latest “Santa Tracker” experience from ZoneTV, now through Christmas.

    This highly popular, free on-demand service is easily accessed through the electronic program guide  and offers a personalized TV experience and features:

    • Christmas Countdown Calendar
    • Holiday movies
    • Rudolph Radio
    • Multiple games
    • English- and Spanish-language story read-along books, and sing-alongs
    • Christmas Eve exclusive videos

    The programming culminates with the Christmas Eve global map, showing to anxious children the progress of Santa Claus and his sleigh as he flies across North America.

    In Canada Santa Tracker is on Bell Canada’s Bell Fibe TV channel 540, 1540, 149 and 1149; Bell Aliant Fibe TV channel 559; and Telus West channel 11.

    “Santa Tracker isn’t just for kids: it has demonstrated that it brings together families, friends and everyone who embraces the family-friendly nature of our programming,” said Jeff Weber, CEO, ZoneTV. “For programming distributors, it drives customer engagement and provides upsell opportunities for other holiday-themed content. This is a highly innovative commitment to provide unique seasonal or special interest programming for subscribers to enjoy. ”