Broadcaster Magazine

CTV Toronto and Salvation Army Usher in Annual Toy Mountain Campaign

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  • CTV Toronto will be fast at work collecting a mountain of toys for families in need for the 21st Annual TOY MOUNTAIN campaign in support of The Salvation Army.  CTV Toronto launches its live remote schedule today, running through to December 21, with a festive live broadcast from Yonge-Dundas Square tonight.

    The annual charitable toy collection proudly marks more than two decades of helping make the season brighter for thousands of children across the GTA. Toy Mountain hopes to surpass last year’s realized goal of collecting 150,000 new unwrapped toys, and encourages Torontonians to embrace the spirit of the holidays by donating generously to all age groups, with an emphasis on the greatest area of need: Girls aged 7-9, and Boys and Girls aged 10-17.

    CTV Toronto Weather Anchor Tom Brown proudly leads the collection effort for the 12th consecutive year, delivering live progress updates throughout the duration of the campaign on CTV NEWS at Six.

    Viewers can track the location of daily events by visiting the Toy Mountain campaign calendar, and tuning in each evening to catch Brown’s daily reports live from various collection stops across the GTA. Brown officially closes out the  campaign on Wednesday, Dec. 21 with a live report from the CTV Toronto studio.

    “Looking back over 21 years, our viewers have demonstrated the true spirit of the holidays by giving generously to help thousands of families across the GTA,” said Joanne MacDonald, Vice-President, CTV News. “Toy Mountarin  is an enduring holiday tradition that has created so many memorable moments. We thank our viewers for their generosity, and for bringing joy to so many children and families in need.”

    Toy Mountarin’s dedicated online portal features a list of drop-off locations, a live remote calendar, social media feeds, and more. Users are able to make financial donations online and receive a tax receipt from The Salvation Army. Supporters can also receive social media updates from the campaign by following @ToyMountain and joining the campaign’s Facebook page. Corporations and individuals can get involved  by visiting or calling 1-800-SAL-ARMY.

    The Toy Mountain campaign is upheld by the strong and longstanding partnership between CTV Toronto and The Salvation Army, with CTV Toronto driving promotional efforts, while collection and distribution logistics are managed by The Salvation Army. The  campaign is made possible with the generous support of major sponsors, Toronto Area Ford Dealers and Marshalls Canada.

    “Every year thousands of families in the GTA come to The Salvation Army for a little extra help during the Christmas season – families we would not be able to support without the generosity of the community and our partners,” said Neil W. Leduke, Divisional Director of Marketing and Communications for The Salvation Army. “CTV Toronto is a wonderful partner and friend to The Salvation Army and we are very thankful for their dedication in helping make sure that every child who comes to us will have a toy on Christmas morning.  For more than 20 years the  campaign has helped make us stronger as a community.”

    In 2024, The Salvation Army in Toronto provided thousands of children with toys and other practical items, and more than 30,000 families with assorted food hampers through its Christmas assistance program.