Broadcaster Magazine

CTV Toronto Launches 19th Annual Toy Mountain Campaign

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  • With Santa’s Workshop still fast at work, CTV Toronto is now collecting a mountain of toys for the 19th Annual CTV Toy Mountain Campaign in support of The Salvation Army. Launching this week and running through to December 22, the annual campaign provides thousands of toys to children throughout the GTA. After surpassing last year’s goal of 150,000 new unwrapped toys, Toy Mountain hopes to do it again this year. Toy Mountain encourages donations to all age groups, but highlights Girls Aged 7-9, Boys and Girls Aged 10-13, and Teens Aged 14-17 as the children with the greatest need.

    For his 10th year in a row, CTV NEWS Toronto weather anchor Tom Brown leads the collection effort, providing live reports throughout the campaign  on CTV NEWS At Six. On Friday, Nov. 21, Brown will report live from the Seasons Christmas Show at Toronto’s International Centre, where attendees who bring a toy from 5 – 7 p.m. have a chance to win a gift basket with $500 worth of merchandise from some of the show’s vendors.

    Beginning Monday, Dec. 1, Brown hits the road and reports live, Monday to Friday, from various collection stops across the GTA. Brown returns to the CTV NEWS Toronto studio on Monday, Dec. 22 to mark the official close of the Toy Mountain campaign during that evening’s CTV NEWS At Six.

    “For the past 19 years, Toy Mountain has ensured that families throughout the GTA have a happy holiday, regardless of fortune,” said Paul Rogers, Senior Vice-President, CTV. “We at CTV Toronto are forever grateful to our viewers that contribute to the incredible success of Toy Mountain year after year.”

    Toy Mountain’s dedicated website features a list of drop-off locations, a live remote calendar, social media feeds, and more. Users are able to donate online and receive a tax receipt from The Salvation Army. Supporters can also receive updates from the campaign by following @toymountain and joining the campaign’s Facebook page. Corporations and individuals can get involved with Toy Mountain by visiting or calling 1-800-SAL-ARMY.

    The Toy Mountain campaign consists of a strong partnership between CTV Toronto and The Salvation Army. The campaign is promotionally driven by CTV NEWS Toronto with The Salvation Army providing collection and distribution logistics. CTV Toronto thanks Toronto Area Ford Dealers, Marshalls Canada, and Mattel for their generous support of the Toy Mountain campaign.

    “Every year, The Salvation Army is thrilled to partner with our wonderful friends at CTV Toronto. Without their support, we would not be able to assist thousands of families in the GTA every holiday season,” said Neil W. Leduke, Divisional Director of Marketing and Communications, The Salvation Army. “Together, along with the generosity of our supporters, we are able to make sure our city’s children are given the Christmas they deserve.”

    In 2024, The Salvation Army in Toronto provided thousands of children with toys and other practical items, and over 30,000 families with assorted food hampers through its Christmas assistance program.