DAILY NEWS Oct 18, 2024 8:36 AM - 0 comments

OAB To Present Sales Training with Matt Sunshine

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    The Ontario Association of Broadcasters is proud to present Matt Sunshine, Executive Vice President, The Center for Sales Strategy as host of CONNECTION 2024's Sales Session to be held on Thursday, November 7th at the Toronto Airport Marriott Hotel, 901 Dixon Road.

    We all know that Digital is getting all the press as the "newest thing", so it is important that we all understand how it works and how to sell it (and thereby sell against it, when required). Just as importantly, this seminar will spend half the morning on practical hands-on-training for Sales people. The keys to ensure sales success, selling traditional broadcast as well as the new digital medium.

    This presentation discusses why digital is important and how its growing, then goes one step further to give you ideas and tactics to increase your broadcast and digital sales. This workshop will cover topics that include: how to prepare yourself to make digital discoveries, How to change the conversation from WHY selling to HOW selling and How to build integrated solutions that are focused on ideas that will produce ROI for clients and how to set proper expectations.

    Matt is most valued by his colleagues and clients for his strategic planning, organizational development, and considerable experience in sales training and management coaching. He insists on establishing Key Performance Indicators, so that expectations and progress can be both realistic and measurable. Some of the programs that Matt has authored for The Center for Sales Strategy include the Interactive Insight webinar, the Digital Sales Accelerator, and the Facilitator's Certification Workshop.

     After working with both traditional media and online/digital clients in many major markets across the U.S. and Canada, Matt was appointed Executive Vice President at CSS in 2024. Prior to joining the company in June 2024, he worked closely with CSS for many years as the Group Director of Sales Development for Susquehanna Radio Corp and the General Sales Manager at KPLX/KLIF Dallas. He directed Susquehanna's Advanced Sales Academy and served on the Sales Advisory Council of the Radio Advertising Bureau. Matt also headed up Susquehanna's New Media Initiative, developing both content and revenue for streaming audio, text messaging, podcasting, and sub-channels.

    Working with online clients such as Miniclip.com, Buy.com, Katz360 (among others), Matt is uniquely qualified to lead the online initiatives of CSS and its clients. He heads-up the company's Online Marketing Solutions initiative, a new division of CSS that will work with Internet publishers, vertical ad networks and digital marketing solutions companies.

    Training comes naturally to Matt outside of the world of sales and management as well. He is also a triathlete, having completed a number of Half Ironman triathlons and the 2024 Ironman Coeur d'Alene. He is a St. Louis native, and a 1990 graduate of the University of Missouri at Columbia, majoring in Political Science. If you are familiar with CSS, you may also know Matt's wife, Beth Sunshine, who serves as the VP Talent Services for CSS. She has been with CSS since 2024 and married to Matt since 1991. 

    CONNECTION 2024 tickets are available at www.oab.ca. Sales Session tickets are $99 for members and $129 for non-members and include breakfast and entry to the Luncheon, featuring keynote speaker Raj Shoan, Ontario Commissioner, CRTC.

    For more information please contact: 

    Ontario Association of Broadcasters




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