Bell Media announced today it has reached distribution deals with TELUS, Bell Canada, and Bell Aliant to deliver its new video streaming service, code-named “Project Latte”. With an objective of making Canada’s premium subscription on-demand video service available to all TV subscribers, Bell Media last week announced that “Project Latte” would be made available to every TV provider in the country.
“Project Latte” will feature thousands of hours of superior content from TV’s top brands, including HBO’s entire off-air library. As confirmed today, the service will be offered coast to coast to coast at launch through TELUS Optik TV, Bell Fibe TV, and Bell Aliant FibreOP TV set-top boxes, as well as via mobile apps, the web, game consoles, and smart TVs. Pricing and packaging details for all providers will be announced when the service launches in the near future.
“With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte,” said Kevin Crull, President Bell Media. “We look forward to announcing even more partners as we move closer to the launch of what is to become Canada’s premium streaming service.”
Last week, Bell Media announced a new video streaming service devoted exclusively to the best content on television, code-named “Project Latte”. The service will feature thousands of hours of content representing TV’s top premium brands, including the entire off-air library of HBO’s iconic programming catalogue. Additional details about “Project Latte” – including its final name – will be announced in the weeks to come.