Broadcaster Magazine

CP24 CHUM Christmas Wish Launches 46th Annual Campaign

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  • This morning marks the official launch of the 46th Annual CP24 CHUM Christmas Wish, as announced on CHUM FM and CP24 Breakfast. Until Christmas Eve at 12 noon, donations can be made at RBC branch locations across the GTA, in the lobby of CP24 and CHUM’s headquarters at 299 Queen Street W., the Wish Warehouse located at 1366 Blundell Road in Mississauga, and online through the CP24 CHUM Christmas Wish.

    Also getting an early start and helping kick-off the 2024 campaign is major Wish sponsor RBC, who announced this past Saturday that they will donate an additional $5,000 from the RBC Foundation if five thousand toys are collected at Fairview Mall.

    Again this year, on Saturday, Dec. 1, CP24 throws open its doors at its 299 Queen Street West headquarters, reprising the popular CP24 CHUM Christmas Wish “Give a Toy, Get a Tour” event. Torontonians are invited to bring a new, unwrapped toy or financial donation and get a behind-the-scenes tour of the iconic Queen Street building, including the studios for CP24, BNN, MuchMusic, The Marilyn Denis Show, ETALK, and Innerspace, as well as a chance to meet various CTV personalities and enjoy complimentary food and beverages.

    “We are proud to unite CP24’s viewers and CHUM FM and TSN Radio listeners in the spirit of giving that has made the CP24 CHUM Christmas Wish one of the GTA’s largest distributors of toys to families in need during the holiday season,” said Chris Gordon, President, Bell Media Radio and President of the CHUM Charitable Foundation. “The campaign offers many opportunities and ways for Torontonians to show their holiday spirit and generously help give a kid a Christmas.” 

    In 2024, in partnership with RBC Royal Bank, donations from listeners and viewers allowed CP24 CHUM Christmas Wish to support more than 300,000 individuals with toy and financial assistance. The Wish also supported hundreds of community agencies in the Greater Toronto community who help deploy assistance to families and children in need across the city. For more details on the program, donations, or volunteering please visit;

    The CP24 CHUM Christmas Wish would like to thank the generosity of their community partners: RBC Royal Bank, Air Miles Reward Program, Budget Car and Truck Rental, Lindt Chocolates, and The Allan Candy Company.

    The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2024, the program became known as the CP24 CHUM Christmas Wish.