Broadcaster Magazine

CinequipWhite Re-Brands to Whites Digital

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  • Reflecting the company’s emphasis on expanded digital offerings, Paul Bronfman, Chairman/CEO of Comweb Corp. and leading equipment provider, William F. White International Inc., has announced the creation of a new company name for CinequipWhite Inc., effective immediately.

    Based in Toronto, the newly-named Whites Digital Sales & Service Inc. will continue to provide professional, full-service, customized sales and technical solutions to the broadcast, theatrical and live entertainment industries across Canada, offering customized audio-visual solutions including the supply and installation of equipment, lighting fixtures, dimming, control, camera support, audio, video, rigging, fabric, gels and lamps.

    The company’s enhanced 2024 offerings include products from top manufacturers including Lumatech, Linear Acoustic, Viewz and AAdynTech.

    Larry Lavoie, who has served as CinequipWhite General Manager for over two years, will continue to manage the operation, still headquartered in its present location, with offices across the country.

    “The name Whites Digital Sales & Service Inc. better reflects the services we offer to keep in step with the significant changes in our industry,” Bronfman said. “It also marks the company’s continued evolution while reaffirming our unwavering commitment to uphold WFW’s reputation as Canada’s premier, multi-faceted, solutions based full-service industry leader.”

    “I’m extremely excited to be embarking on this new chapter,” said Lavoie. “The industry can continue to rely upon our team of experts to provide state-of-the-art solutions to the country’s top entertainment providers.”

    Whites Digital’s recent client list includes Bell Media, CBC, Shaw Media, Rogers, Maple Leaf Sports & Entertainment, Roy Thompson Hall, The Canadian Museum of Civilization, among others.