Broadcaster Magazine

Bell Media Appoints Head of Artist and Music Industry Relations

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  • Randy Lennox, President, Entertainment Production and Broadcasting, announced today the appointment of Tyson Parker to the newly created position of Head of Artist and Music Industry Relations, Bell Media, effective immediately.

    Reporting to Lennox, Parker will be responsible for managing relationships within the artist and talent community as well as the wider music industry in English Canada as it pertains to Bell Media’s premium portfolio of TV, radio, and digital brands. Parker will work closely with Lennox to grow market share and revenue through strategic alliances, and will help develop and implement strategies to create profitable synergies between artists and Bell Media’s brands, viewers, and listeners.

    “Tyson brings a wealth of experience and a deep strategic understanding of the music industry to Bell Media,” said Lennox, “With his stellar reputation and track record, he will be instrumental in our strategy of further developing our relationship with the music industry and help us expand our leadership position as the #1 media company in Canada.”

    “I’m looking forward to bringing my passion for the music and entertainment industries to Bell Media,” said Parker. “There is so much potential to connect Bell Media with artists and talent from the world of music, and I look forward to working with Randy and his team in creating new initiatives for Bell Media and its partners.”

    Previously the Vice-President, Communications and Artist Relations for Universal Music Canada, the country’s leading music company, Parker led Universal’s artist relations efforts, supporting key Universal artists such as Bryan Adams, Drake, Katy Perry, ‎Shania Twain, The Tragically Hip, Sam Roberts Band, and Eminem as well as Canada’s newest breakout star The Weeknd, among others. Additionally, Parker was also responsible for Universal’s philanthropic policy.

    Parker has worked closely with Bell Media on music properties such as the MMVAs, The JUNO Awards, and We Day for many years, and works closely with music industry governing bodies Music Canada and CARAS on industry policy. He also sits on the MusiCounts Advisory board.

    In his new role, Parker will be based at Toronto’s 299 Queen Street West headquarters.