Rogers Radio and Shazam, via Tapped Mobile, announced today an exclusive partnership that will bring the best of traditional radio and digital music content together. A Canadian first, the partnership includes a local daily countdown show, “The Shazam @ 7 Countdown,” beginning tonight on KiSS 92.5 in Toronto, 91.7 THE BOUNCE in Edmonton, and KiSS RADiO in Vancouver. Using unique, targeted data to feature different playlists in each market, the show highlights the top seven songs of the day, comprised of recently Shazam’d tracks and new and trending tracks from across the country.
Delivering content seamlessly across all platforms, “The Shazam @ 7 Countdown” will also be accessible on each station’s official website, Facebook and Twitter pages, and apps for iOS (iPhone, iPad, and iPod Touch) and Android (phones and tablets).
“We’re always striving to deliver innovative and engaging experiences and opportunities for both our listeners and our clients, and this partnership with Shazam checks every box,” said Julie Adam, Senior Vice President, Radio, Rogers. “I use my Shazam app all the time. It’s a complete game changer for discovering the songs we love, and allows us to really cater to the different tastes of our local listeners to bring them even more of the music they want in real time. There are definitely more exciting announcements to come as this partnership continues to evolve.”
Signed on as an official sponsor, Booster Juice will receive presenting sponsor status during their exclusive sponsorship integration period across Rogers Radio and digital platforms. Activations comprise primarily of in-show brand integration, live and local on-air mentions, “Shazammable” radio spots, brandsell opportunities, and data analytics.