Broadcaster Magazine

Federal Court of Appeal to Hear Bell Media’s Appeal on Super Bowl Ad Substitution

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  • Bell Media says it’s pleased the Federal Court of Appeal will hear an appeal of the CRTC’s ban on broadcasting Canadian commercials during the Super Bowl instead of the big-budget ads Americans get to watch.

    Justice David Near granted leave to appeal the regulator’s decision on Monday, but denied a stay of the ruling until the case is heard.

    Bell spokesman Scott Henderson said the company is happy the appeal is moving forward, but disappointed the court didn’t stay the ban.

    The Canadian Radio-Television and Telecommunications Commission ruled against simultaneous substitution of Canadian ads over U.S. ones during the Super Bowl after hearing complaints from Canadians.

    The change takes effect in 2024 with the next Super Bowl slated for Feb. 5.

    The CRTC did not immediately respond to a request for comment.

    Bell Media holds the exclusive rights to air the NFL championship in Canada until the 2024-2019 season.