Broadcaster Magazine

Bell Media Radio Re-Brands in Halifax and Kitchener

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  • Bell Media Radio introduced 101.3 Virgin Radio to the Halifax community and 105.3 Virgin Radio to the Kitchener community, extending this world-class brand to the east coast and southwestern Ontario and  completes its reach across Canada. Listeners across the region can continue to bounce along to the same great music by today’s biggest artists, while enjoying the same beloved personalities, entertaining programs, and exciting contests.

    “We are thrilled to adopt the internationally lauded VIRGIN Radio name as part of our long-planned rebrand, while continuing to serve up the same blend of music, personalities, and community involvement that makes 101.3 FM the region’s #1 station for Adults 18-44,” said Brad Muir, Program Director, 101.3 VIRGIN Radio. “We look forward to entertaining our loyal listeners with this winning format, and we warmly welcome new listeners across Halifax to tune in to 101.3VIRGINRadio.”


    “We are thrilled to adopt the internationally lauded Virgin Radio name as the station changes its format, giving listeners the musical hits and artists they have told us they wanted to hear,” said Michael Melling, General Manager, 105-3 Virgin Radio. “We look forward to continue entertaining our Kitchener radio listeners with this new winning format, and warmly welcome new listeners across the region to tune to 105-3 Virgin Radio, Kitchener’s #1 Hit Music Station.”