Broadcaster Magazine

Virgin Radio Launches in Edmonton

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  •   104-9 Virgin Radio Edmonton hits the airwaves today at 1:04pm.  The arrival of Virgin Radio in Edmonton promises listeners today’s hottest programming and most entertaining personalities. Formerly operating under the EZ Rock brand, the station is undergoing an exhilarating format flip that also sees the return of Edmonton’s favourite team Pepper and Dylan to the morning show.

     “We’re thrilled to bring the internationally recognized Virgin brand to Edmonton,” says Stewart Meyers, VP and General Manager of Astral Radio Edmonton.  “Today’s launch is a great demonstration of our commitment to offer highly entertaining and exciting radio programming that adds value to our listeners and advertisers alike. 104-9 Virgin Radio will provide a more vibrant and engaging experience that will surely delight our existing fans and attract a whole new audience to the station”.

    104-9 Virgin Radio brings a fresh sound and a unique programming format that is part of the premium Virgin Radio brand. “Virgin Radio represents youth, diversity and brings together Edmonton’s favourite personalities, outrageous promotions and events,” says Tammy Cole, Brand Director for 104-9 Virgin Radio. “The return of The Pepper and Dylan Show also brings personality and excitement back to Edmonton and sets the tone for everything we do – on air, online and on-site.”

    104-9 Virgin Radio will entertain listeners 24/7 with the biggest promotions, the best personalities, a new interactive web platform, an energetic street team and more. Many well-loved hosts and shows make up the schedule with exciting programming and the best hit music from the most popular international artists – injecting a new energy that is sure to shake up the airwaves.    

    Edmonton is now a part of the largest Virgin radio movement on the planet. 104-9 Virgin Radio is on air and online at