The Ontario Association of Broadcasters is pleased to announce Steve Jones, author of Brand Like a Rock Star and Vice President of Programming, Newcap Radio, will address delegates at CONNECTION 2024. The OAB fall conference, CONNECTION 2024 will be held on Thursday, November 7th at the Marriott Toronto Airport, 901 Dixon Road.
Steve Jones oversees the content and branding of over 80 radio stations across Canada as Newcap Radio’s VP/Programming, including HOT 89-9 and LiVE 88-5 in Ottawa. As a radio programmer and manager, Steve has worked in nearly every format and market size in Canada, the US, and the Caribbean. Steve is currently based in Halifax, Nova Scotia.
Aside from his career in radio, Steve is also the author of the business book Brand Like A Rock Star: Lessons From Rock ‘n’ Roll to Make Your Business Rich and Famous. His book takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process from merchandising, to establishing a resonant core message, to developing an iconic logo. Steve Jones illustrates abstract concepts with actionable practices.
You will want to register soon for tickets to see Steve in Toronto as he discusses marketing and social media from his book and moderates the Digital Panel, talking with industry experts as they provide insight into the way we operate those digital adjuncts to the business.
During the Digital Panel, Steve and panelists will look at the future of broadcast and how traditional media and digital will work together. Steve will encourage panelists to discuss how to improve a station’s online presence to increase tuning/ratings; provide examples of successful/proven promotional ideas; and creating and managing station content, staff and brand. Panelists include Pary Bell, Vice President & General Manager, Rogers Digital Media; Gavin McGarry, President, Jumpwire Media; Dave McDonald, Vice President, Director, Radio Investment, Mediabrands Canada; and Ron Waksman, Senior Director, Online & Current Affairs, Global News.
Full Conference/All Access tickets are $199 for members and $249 for non-members. Sales Session only tickets are $99 for members and $129 for non-members. Gala Award Dinner tickets are included with full conference registration and can also be purchased separately – $99 for members, $129 for non-members. Tickets are available at www.oab.ca.
Ontario Association of Broadcasters
www.oab.ca
905-554-2730
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