Food Network Canada’s Restaurant Takeover is launching a new campaign for the Keurig brand. Developed and executed by Shaw Media’s Marketing Ventures integrated sales team in collaboration with Sid Lee and PHD, the 30 second spots were created to help promote the easy versatility of Keurig K-Cup packs.
In the two 30 second spots, Chef Corbin Tomaszeski, designer Paula Velez and contractor Igor Shamraychuk appear to be meeting about an upcoming episode of Restaurant Takeover on Food Network Canada. Each spot shows them interacting with a Keurig brewing system while taking part in the witty, rapid fire banter that has helped make Restaurant Takeover such a huge success since it first made its debut on Food Network Canada.
“The understated nature of how these spots unfold is what makes this campaign work so effectively,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “Viewers will be immediately drawn into a conversation that provides an insider’s glimpse of their favourite show while subtly weaving the Keurig brand into the lively discussion.”
The Shaw Media campaign is part of the Keurig overall brand sell and begins airing on Shaw Media properties Monday, October 21st.