Rogers Media today announced the appointment of Anthony Attard as Vice President, Integrated Sports Sales, effective September 30.
In this role, Attard will oversee the creation and execution of platform-agnostic solutions and be accountable for attracting and developing top sales talent within the sports group. Based in Toronto, Attard will be the single point of contact for sports sales for Rogers Media and will be responsible for driving revenue targets, by providing clients with innovative integrated sales solutions that leverage Rogers Media’s unparalleled portfolio of category-leading assets.
“Rogers Media has one of the most diverse and enviable portfolio of media assets in the country and Sportsnet is an incredible opportunity for our business – it’s the only five-platform sports media brand of its kind in the country,” said Mitch Dent, Executive Vice President, Rogers TV Sales. “With Anthony’s extensive experience in sales, coupled with his ability to lead and inspire teams, I am confident that he’ll deliver best-in-class integrated sports advertising solutions to our clients.”
Prior to joining Rogers Media, Attard was with Maple Leaf Sports & Entertainment Ltd. for 12 years as Senior Director of Media and Music Partnerships, where he led sales, servicing, and trafficking for three MLSE owned and operated television stations (Leafs TV, NBA TV Canada and GOL TV Canada), as well as the NBA broadcast assets in Canada and a multitude of digital assets, including mobile, social, and team websites. A seasoned sales professional with more than 17 years of experience, Attard has worked with a diverse roster of media sponsors in a variety of industries including alcohol, entertainment, automotive and financial. He has a proven track record in driving towards revenue targets and cultivating winning teams.