Nielsen today announced it will expand the global footprint of its online advertising measurement solution, Nielsen Online Campaign Ratings. Currently available in the U.S. and U.K., Nielsen Online Campaign Ratings is slated to launch in Australia, Canada, Germany and Italy in the coming weeks.
Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of online advertising, providing reach, frequency and gross rating point metrics as well as demographics such as age and gender. The solution uses a patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers, including Facebook.
“Bringing consistent, quality standard metrics to the industry will help advertisers prove the ROI for each dollar spent online and improve ROI for future campaigns,” said Brad Smallwood, VP, Measurement and Insights at Facebook. “Nielsen Online Campaign Ratings has helped drive marketers toward an audience-centric buying and selling approach in the U.S. and promises to similarly transform other markets by bringing that same standardization and accountability.”
“Having confidence that a brand is reaching the consumers it actually wants in paid digital media has greatly increased in the past couple years with the launch of Nielsen Online Campaign Ratings,” said Mark Kaline, Global Media Director, Kimberly-Clark Corp. “Using Nielsen Online Campaign Ratings, we’re optimizing our brands’ reach based on the audiences that make sense for each commercial program—whether it’s a banner ad or a video commercial. Having that ability in more and more markets will go a long way in helping us drive higher paid digital ROIs around the globe.”
“We are thrilled to be working with Nielsen in piloting this important advancement in digital media measurement as it expands to new markets,” said Stacey Deziel, SVP, Director, Digital Strategy & Activation for Carat. “It is a very exciting time for us to be at the forefront of improving campaign delivery and effectiveness. We’re anxious to see how the Nielsen Online Campaign Ratings tool evolves and the impact using this data will have on our programs.”
“These six markets represent the majority of ad dollars spent online annually,” said Steve Hasker, Nielsen’s President, Global Product Leadership. “As advertising plans increasingly reach across platforms and borders, we look forward to continuing our work with marketers around the globe and offering them actionable insights to determine the effectiveness of their campaigns.”