Broadcaster Magazine

The MMVAs Become the iHeartRadio Canada Much Music Video

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  • Much announced today the evolution of Canada’s most iconic street level music awards show into The IheartRadio Much Music Video Awards. The rename is the next step in the introduction of iHeartRadio into Canada prior to its official launch later this year.

    It was also confirmed today that the first group of A-listers descending on Much to rock award’s stage are singer-songwriter Alessia Cara – fresh from her 2024 JUNO Award win as “Breakthrough Artist of the Year”, hip hop duo Macklemore & Ryan Lewis and, returning after a standout performance on The 2024 MMVAS, multi-platinum recording artist Nick Jonas. The awards show airs live Sunday, June 19 in a simulcast on Much and CTV and, for the first time ever, on Bell Media’s French youth network, VRAK. 

    “We are excited to join with the iHeartRadio brand to further elevate the MMVAs internationally,” said Randy Lennox, President Entertainment Production and Broadcasting, Bell Media. “We’re taking the biggest street party in the world, and making it our most exciting show yet.”

    “Alessia, Macklemore & Ryan, and Nick are massive stars,” said Nanci MacLean, Vice-President, In-House Production, Bell Media. “They are only the first names in what is going to be an epic lineup of artists headlining this iconic awards show.”

    Launching this fall, the iHeartRadio digital service in Canada will showcase content from Bell Media, Canada’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country. Upon launch, iHeartRadio in Canada will provide instant access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables, and more.

    Additional talent announcements will be released in the coming weeks.