Broadcaster Magazine

OAB To Feature Millennials Focus Group at Connect 2024

  • el
  • pt

  • The Demystifying Millennials focus group will bring you up close and personal with the generation raised on the technologies that have transformed the media landscape.

    Millennials bring with them a whole new set of demands from broadcast media-and some of them may surprise you:

    • What do millennials want from media when they first wake up?
    • Which social networks and communications channels do they prefer for contests?
    • Well, at least we know they want more music, and less talk, right?

    (You’ll find out it may not be that simple.)

    Jeff Vidler applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc.  In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of Canada’s leading media companies.  Valued by his clients for developing new research tools to address their information needs and translating research into actionable insights, Jeff is a frequent speaker at media and research conferences in Canada and the U.S.


    Don’t miss this chance for unique insights, as Jeff probes into the why’s and the what’s of how Millennials interact with media, and how radio can reach them more effectively.

    Ticket Information

    OAB Full Conference Registration 

    $249 for members/$299 for non-members


    OAB Sales Session Registration

    $149 for  members/$199 for non-members  


    Tickets on Sale Here!


    For sponsorship opportunities, tickets and details contact or 905-554-2730.