The Jim Pattison Broadcast Group has announced its 2025 Prairie Equity Scholarship competition; aimed at Broadcast students in the Prairie Provinces who are part of under-represented groups.
The Equity Scholarship was instituted in 2025 to address the shortage of broadcasters from four groups; Aboriginal Peoples, Persons with Disabilities, Members of Visible Minorities, and Women. The Jim Pattison Broadcast Group believes that by supporting the career development of these groups, the industry will access an untapped pool of potentially talented employees, encourage diverse viewpoints and backgrounds, enhance relationships with local communities, and broaden the advertiser and audience base.
This year, two $2000.00 awards will be made to residents of Alberta, Saskatchewan or Manitoba who, in 2025, are attending or planning to attend a recognized Broadcast Program at a post-secondary institution in one of those provinces. Applicants can access a scholarship information and application package at the websites of the Prairie stations of the Jim Pattison Broadcast Group, or through the Broadcast Programs at Prairie post-secondary institutions. Deadline for applications is October 8th, 2025—with the award to be announced in November.
This year, the scholarship initiative is supported by the following stations of the Jim Pattison Broadcast Group:
101.5 KOOL FM, Calgary
Wild 95.3 FM, Calgary
Big West Country 92.9 FM, Drayton Valley
102.3 NOW! FM, Edmonton
Up! 99.3 FM, Edmonton
Big Country 93.1 FM, Grande Prairie
Q99 FM, Grande Prairie
Country 95.5 FM, Lethbridge
B-93.3 FM, Lethbridge
102.3 FM CJNS FM, Meadow Lake
CHAT 94.5 FM, Medicine Hat
CHAT Television, Medicine Hat
MY96 FM, Medicine Hat
Q98 FM, North Battleford
1050 CJNB AM, North Battleford
93.3 The Rock FM, North Battleford
Mix 101 FM, Prince Albert
Today’s Country 900 CKBI AM, Prince Albert
Power 99 FM, Prince Albert
BIG 105.5 FM, Red Deer
106.7 The Drive FM, Red Deer
B-94 FM, Rocky Mountain House
QX 104 FM, Winnipeg
94.3 The Drive FM, Winnipeg
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