NLogic is delighted to announce the arrival of Peter Farfaras as Senior Director Business Development. After 10+ years with Microsoft, most recently as Director of Global Strategy for In-App Ads, Peter was intrigued by the vast changes he saw happening across the media industry and specifically NLogic’s role in this transformation.
“I’m excited to be joining the team at NLogic as we innovate our suite of applications to enable and evolve the industry. As the entire media landscape continues to undergo a paradigm shift driven by technology adoption and alternative platforms of content consumption, our industry partners and marketers are increasingly focused on utilizing measurement, validating data and leveraging their audiences to optimize their investments. The advancements made by the teams at NLogic on their audience data stack through ConexAPI and Lens applications provides our partners with the systems and tools to bolster their investment decisions with accuracy and efficiency.”
Having worked across multiple countries to develop innovative sales and marketing strategies and through his work on emerging platforms including programmatic, mobile and video, Peter is excited to lead NLogic’s sales team as they continue to launch industry-first products.
“I had the pleasure of working with Peter when he was co-chair of the IAB Canada Video Committee and always appreciated his ability to take a strategic perspective on the future of our industry. His extensive background in technology and digital media will be a great asset for us as we look to build on our industry-leading innovations like ConexAPI and Lens”, said David Phillips, President & COO of NLogic. “I’m delighted that Peter has decided to join our growing team”.