After 32 years on the air and hundreds of thousands of interviews and music videos, Much has launched a curated selection of historical video clips on Much.com as a companion to original Much VJ Christopher Ward’s new book Is This Live?, available October 25 from Penguin Random House Canada.
Available now, the Is This Live? hub features 50 video clips detailed in the 321-page book. Curated by Ward and the team at Much, the selection of videos on the Is This Live? hub gives Much fans the chance to relive key moments in the network’s storied history, like the broadcast premiere of Mike Myers’ famous character Wayne Campbell of “Wayne’s World”, Terry David Mulligan drinking Guinness with The Rolling Stones in New York, and author Christopher Ward having a barbecue with Bon Jovi at the original Much studio.
Ward has also curated a music video playlist for the Is This Live? hub launching Thursday, featuring early videos from the 1980s and 90s of The Tragically Hip, Bryan Adams, and Barenaked Ladies, among others. Much fans can also check out the Much Vault section, housing additional archival videos such as The Tragically Hip’s 2022 Intimate & Interactive performance, and Beyonce’s 2022 Live@MUCH interview.
Ward, a Much VJ from its debut in 1984 through to 1989, delivers a dose of pop culture nostalgia from the ‘80s and ‘90s in Is This Live?, when the advent of the music video changed the music scene in Canada forever. With stories about bands, music, videos, and the improvisational approach to daily broadcast life at Much, Ward relives the early years of the network that jumpstarted the careers of Canadian icons like Blue Rodeo, Bryan Adams, Barenaked Ladies, and Sloan.