Broadcaster Magazine

9 Story Media Group to Produce New Animated Series

9 Story Media Group is pleased to announce that it has reached an agreement with Little Critter, LLC to produce a new animated series based on Mercer Mayer’s beloved Little Critter children’s book characters.  9 Story will also control worldwide distribution and merchandising rights for the series, with the exception of publishing and digital media content which remain with Little Critter, LLC.

Created by award winning children’s book author and illustrator Mercer Mayer, the Little Critter  franchise has sold more than 200 million books worldwide over the past 40 years, with translations in eight different languages. The books have had considerable success in Asia recently, with over 100 titles released in China in 2022. The new 80 x 11 minute television series will feature a diverse cast of animal characters who live in Critterville, and will focus on neighborhood adventures and the challenges of growing up, underpinned by a narrative that promotes social-emotional learning.

The deal was negotiated by Stuart Snyder, former president and COO of Turner Broadcasting System’s Animation, Young Adults and Kids Media Division. Little Critter, LLC tapped Snyder Media Group, LLC. to help build Little Critter into a global brand, and to evaluate strategic partners and opportunities. Little Critter, LLC is spearheaded by longtime producer, creative director and writer John R. Sansevere, with partners Sword, Rowe & Company and real estate developer Richard Dreher.

Little Critter is an extraordinary brand,” said Vince Commisso, President & CEO for 9 Story Media Group. “There are very few book based series as well loved, and with such a long history of success. Mercer Mayer has developed an incredible world, built around endearing characters and relatable stories. We are thrilled to work with Mercer, John, Stuart, and the whole Little Critter team to bring this adored brand to life on screen.”