VCI is the Preferred Sales and Traffic Vendor in the Spanish-language with Addition of TuTV

August 23, 2021

by -- Video Communications, Inc.

Video Communications, Inc. (VCI), supplier of integrated media solutions to the broadcast and cable industry, announced today that TuTV, a joint venture between Spanish-language media companies Univision Communications (based in the US) and Grupo Televisa (based in Mexico), has chosen VCI's flagship product, STARS II+, as their key business operating system for sales, traffic and billing. Used in more U.S.-based Spanish-language networks than any other traffic solution, the signing of TuTV is the 35th Spanish-language cable outlet to move to STARS II+.

TuTv includes five of the most powerful network brands in the Spanish-speaking media world, including De Película, De Película Clásico, Telehit, Ritmoson Latino and Bandamax. With the installation of STARS II+, TuTV is provided with a centralized database for managing all sales, traffic and billing operations.

"The Hispanic cable market is the fastest growing segment of the cable market, and the operators in this market are faced with quickly and efficiently growing their businesses. VCI has built a great reputation with the Spanish-language cable marketplace on the strength of our ability to centralize operations and give these operators business intelligence and control over traffic, sales and accounting that can easily grow with their networks," said W. Lowell Putnam, President/CEO of VCI

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