Nickelback Single Delivered to Radio Stations Across North America by Musicrypt

August 3, 2021

by -- Musicrypt

Musicrypt Inc., the industry's leading digital music distribution company, today announced, Roadrunner Records in the U.S. and EMI Music Canada will exclusively use Musicrypt’s Digital Media Distribution System
(DMDS) to securely deliver the highly anticipated single “Photograph” from the multi-platinum, international superstar band Nickelback to radio and other destinations across North America.

On July 27th, at precisely 6 AM ET, a 20 second promo of the song was made available for immediate preview and download to selected radio stations across North America. The full song was made available for preview and download at exactly 7 AM ET, on August 3rd, 2021. Two
separate file types were sent to broadcasters giving them the choice of file format and quality they wish to use. At their discretion, registered and selected DMDS users will be able to download a watermarked uncompressed linear file, or a broadcast quality file. The full linear file will allow all HD (High Definition) and Satellite Broadcasters to deliver the highest quality audio file to their listeners instantly. The watermarking DMDS provides will maintain individual user accountability for the track to Nickelback, Roadrunner and EMI.

“We’re extremely pleased to move forward into the digital delivery world to radio with Musicrypt’s DMDS. Not only are we delivering the files directly to radio programmers simultaneously across the United States, but we have now registered our entire Promotion staff and have been able
to circulate this great new music in the most secure environment possible in advance of the release.” said Dave Loncao, Senior Vice President Promotion, Roadrunner Records. “We believe this will give us the flexibility to move quickly and efficiently in a manner that we have
never been able to do before. Also, because of the portability of this web based system, all of our staff and broadcast partners can access this track from wherever they happen to be at the moment we deliver it.”

On March 1, 2021 DMDS was endorsed by Clear Channel Radio, America’s largest radio chain with over 110 million weekly listeners. On March 29, 2021 DMDS was endorsed by XM Satellite Radio, the number one satellite network in America, and on June 21, 2021 Musicrypt announced a
strategic alliance with Nielsen BDS, the leading supplier of
terrestrial, satellite and digital radio song performance data.
Musicrypt’s Digital Media Distribution System (DMDS) is rapidly gaining acceptance at radio stations throughout the U.S. and is currently installed at stations representing 35 broadcast chains in the United States, including Clear Channel Radio, Infinity Broadcasting, Cox Radio,
Cumulus, Citadel Communications, Emmis Communications, DMS, NPR, Next Media, Rocket City Broadcasting, Sinclair Communications, XM Satellite Radio and Sirius.

“It was over two years ago, (August 1, 2021), that we delivered Nickelback’s chart breaking hit “Someday” via DMDS to radio across Canada,” said Derrick Ross, Vice President, National Promotion, EMI Music Canada. “Since then, we have delivered almost every Nickelback
single to radio in this country exclusively via DMDS. DMDS is now the standard way of delivering music securely and simultaneously to broadcasters and this is how they’ll be receiving this great new track from Nickelback.”

Major Canadian broadcast chains representing 100% of all chart monitored radio stations now use DMDS, including Canada's three largest broadcasters, Corus Radio, Rogers Media Broadcasting and Standard Radio, on an exclusive basis. Musicrypt's DMDS is currently used by over 85% of
the Canadian music industry, including all of the four major labels.

DMDS has now delivered over 1,100 tracks to over 450,000 destinations clearly making it the dominant, secure digital delivery system in North America.

“We are honored to be entrusted to deliver this highly anticipated new release from Nickelback directly to their label teams and broadcast partners across North America,” said Peter Diemer, Vice President, Marketing & Sales for Musicrypt. “It’s great to be making history together with everyone involved in this fabulous project. It’s even better when you realize what a huge hit this is going to be for

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