Rogers Communications has announced it is launching a new TV service platform this year and repositioning its media business, Guy Laurence, President and CEO, said in a speech at the company’s annual general meeting.
Rogers says it will launch its Internet protocol television (IPTV) product before the end of 2024, taking TV online in a move that will offer consumers better search functions and recommendations and an improved overall experience. The company’s investment in providing high-speed Internet will boost this service.
Rogers initially said the service would be ready by the end of last year. It did not give an exact date for the startup this year.
Company spokeswoman Jennifer Kett said in an email that Rogers will be launching a true IPTV product. “We’re taking the time to get it right and are making great strides in its development,” she said.
It’s been a sombre year so far for Canadian media outlets with hundreds of job cuts across multiple news organizations as companies struggle to attract advertisers. Rogers Media announced in late January that it would reduce its workforce by four per cent or roughly 200 jobs.
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