Numeris Overview: New PPM Ratings

As we brace for the winter cold, get ready for something hot off the presses… the  release of the latest radio ratings.  The new PPM release from Numeris (formerly BBM) completes the thirteen week period covering August 29^th to November 27th, 2024. Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 9.7% share of hours tuned for A12+ (up from 9.4% last time out). CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 14.2% share (up from 12.6%) followed by CHFI-FM with a 13.3% share (down from 13.4%).  Q107 re-gains the #1 spot for males 25-54, posting an 11.6% share (up from 9.1% in the last 13 week book) followed by BOOM at 10.3% (up from 10.0%). BOOM-FM leads the way for M18-34 with a 13.0% share.  For F18-34, CHFI-FM tops the list posting a 15.7% (up from 15.2%)

Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 12.7% share of hours tuned (up from 11.7% last time out). Taking the top spot for F25-54 was QM-FM, posting a 17.3% share (up from 13.0% last time out). The FOX grabs the lead for M25-54 listeners, delivering a 9.7% share (down from 11.3%).  In a real oddity QM-FM is out in front for M18-34 with a 15.1% share of hrs. tuned followed by Virgin at 14.1% and the FOX at 12.2%. When it comes to Females 18-34, JR Country takes top spot with 17.2% share.

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting an 11.9% share of hours tuned (down from 13.2%). NOW! Radio takes top spot for F25-54, delivering a 20.1% share (down from 20.3%). NOW also tops the list for M25-54 with a 12.4% share (down from 13.7%) followed by the Bear at 11.7% (down from 12.3%). For M18-34, Sonic leads the way posting a 15.2% (up from 14.8%). For F18-34 NOW! delivered an 18.8% (down from 20.0%).

Calgary: NewsTalk 770 leads the way for A12+ with a 9.3% (up from 9.0%) tied with Country 107 at 9.3% (flat with last book).  Country105 is popular with the ladies, taking #1 spot for F25-54 delivering a 12.4% share (up from 12.1%).  For M25-54, XL103 is #1 with a 9.8% (up from 8.9%) followed by CJAY92 at 8.6% (down from 8.8%). CJAY92 takes top spot for M18-34 delivering a 13.6% (down from 18.7% share). Country105 is #1 for F18-34 posting a 14.3% share (up from 13.0%).

Montreal (Total): CFGL-FM 105.7 is #1 for A12+ with a 15.0% share (down from 16.9%).  CFGL-FM 105.7 Rythme FM is also tops with the ladies, taking #1 spot for F25-54 delivering an 17.8% share (down from 18.4%). For M25-54, CHMP 98.5FM is on top at 15.5% share (up from 12.5%). Virgin Radio 96 is #1 for M18-34 with a 15.7% share.

See summary charts belowA brief overview of share figures from the latest PPM 2016 Numeris release courtesy of David Bray…

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Montreal (Total)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

                                    Phone:  (416)431-5792 

                                    E-mail: davidbray@brayandpartners.com 

Web site: brayandpartners.com