Broadcaster Magazine
Press Release

Global TV and Movie Merchandise Market to Grow 8.53% by 2024 – Increase in Pirated & Counterfeit Products – Research and Markets

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  • DUBLIN, July 11, 2024 /PRNewswire/ --

    Research and Markets has announced the addition of the "Global TV and Movie Merchandise Market 2024-2020" [http://www.researchandmarkets.com/research/fst3qw/global_tv_and] report to their offering.

    The report forecasts the global TV and movie merchandise market to grow at a CAGR of 8.53% during the period 2024-2020. To calculate the market size, we consider revenue generated from the sales of the following licensed merchandise:

    -- Accessories -- Apparel -- Home d├ęcor -- Toys -- Video games -- Others

    A trend contributing to market growth is the emergence of 3D printing. 3D printers will likely become affordable, and consumers will be able to make their products in the coming years. Licensors are trying to protect their products and figuring out a way to legitimize do-it-yourself (DIY) merchandise, and derive revenue from it. Many licensors such as Sesame Workshop and Hasbro intend to offer licenses to 3D printing companies by providing appropriate assets and differentiating them from other licensed merchandise available in the market.

    According to the report, a key growth driver is the success of blockbuster movies and TV shows. The success of movie franchises such as James Bond, Star Wars, and Marvel are accelerating the growth of the licensed merchandise market. Blockbusters like Frozen, Star Wars, and Despicable Me have generated more than $100 billion in retail sales globally. Many specialty stores also focus on TV shows such as Game of Thrones, Penny Dreadful, Breaking Bad, Big Bang Theory, and Friends.

    Further, the report states that one challenge that could seriously hamper market growth is the rise in pirated and counterfeit products.

    Key vendors:

    -- Cartoon Network -- Discovery Consumer Products -- DreamWorks Animation -- Entertainment One -- Hasbro -- Mattel -- NBC Universal -- Nickelodeon -- Rainbow -- Sanrio -- The Walt Disney Company -- Twentieth Century Fox -- Warner Bros. -- World Wrestling Entertainment

    Key Topics Covered:

    PART 01: Executive summary

    PART 02: Scope of the report

    PART 03: Market research methodology

    PART 04: Introduction

    PART 05: Market landscape

    PART 06: Market segmentation by product type

    PART 07: Geographical segmentation

    PART 08: Key leading countries

    PART 09: Market attractiveness

    PART 10: Market drivers

    PART 11: Impact of drivers

    PART 12: Market challenges

    PART 13: Impact of drivers and challenges

    PART 14: Market trends

    PART 15: Vendor landscape

    PART 16: Appendix

    For more information visit http://www.researchandmarkets.com/research/fst3qw/global_tv_and [http://www.researchandmarkets.com/research/fst3qw/global_tv_and]

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    Research and Markets

    Laura Wood, Senior Manager

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