CTV announced today that five brands have signed on as broadcast sponsors of The 2024 JUNO Awards including Google Play Music, Samsung Canada, TD Bank Group, Tim Hortons, and Volkswagen. The brands will play an integral role in and around CTV’s awards broadcast, airing live from Calgary on Sunday, April 3 on CTV and CTV GO.
CTV Brand Partnerships is currently working with the brands on unique, custom activations to run across the broadcast, digital, and social platforms that complement the JUNO Awards. The partners will be showcased organically with innovative brand extensions and various in-show integrations during the broadcast, as well as in ETALK’s pre and post-coverage of the awards.
*Google Play Music helps celebrates on ETALK from March 28 – April 8 on CTV, with each host sharing their favourite JUNO playlist
*Samsung Canada shares the spotlight with the JUNO presenters, replacing the traditional winner envelopes with the new Samsung Galaxy S7.
*TD continues to show their commitment to Canadian Music as the returning sponsor of the JUNO Fan Choice Award, which viewers can vote for during the first hour of the broadcast at JUNOFanChoice.ca. During the broadcast, TD will also provide a comfort zone for a MusiCounts special guest. Celebrating 13 years of supporting music, TD supports over 100 community music programs and sponsors over 80 music festivals across the country
*Tim Hortons returns to sponsor the backstage ETALK lounge, which for the first time ever will be showcased with a live behind-the-scenes look at the celebrity-filled lounge during the broadcast
*Volkswagen is bringing their successful Beetle Road Story with Jann Arden to the broadcast with a brand-new Road Story featuring the JUNOS co-host using the vehicle’s App Connect technology