In the midst of a hurricane of change in terms of media ownership, things on the radio landscape are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 26th to February 24th. This marks the fourteenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers for those markets plus Montreal (the first PPM market).
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 17.1% share of hours tuned for A12+ (up from 13.5% last time out). This upturn is due, in large part, to the overwhelming success of their All Christmas music programming in December. CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 22.7% share (up from 17.0%) followed by CHUM-FM delivering a 19.2% share (up from 19.0%). Again, due to the Christmas music phenomenon, CHFI-FM also holds the #1 spot for males 25-54, posting a 12.8% share (up from 9.6% in the last 13 week book) followed by Q107 at 11.8% (down from 11.9%). The Edge ends up in a dead heat with CHFI-FM for M18-34 as they both turn in a 12.8% share. For F18-34, CHFI-FM tops the list with a 25.3% (up from 21.4%) share of hours tuned followed by CHUM-FM posting a 17.4% (down from 20.4%) share.
Vancouver: With their version of All Christmas music programming 103.5QM grabs the #1 spot for A12+ with a 12.2% share of hours tuned (up from 10.3% last time out). Also taking the top spot for F25-54 was perennial office station favourite 103.5QM-FM, posting a 17.0% share (up from 13.4% last time out). Virgin 95.3 holds the lead with M25-54 listeners, delivering an 11.0% share (up from 10.3%) followed closely by The Beat 94.5 with a 10.0% share (down from 10.4%). Virgin 95.3 is out in front for M18-34 with a 12.9% share of hrs. tuned followed by the FOX at 11.2%. When it comes to Females 18-34, QM takes top spot with a 17.7% share.
Edmonton: 102.3 NOW! Radio rules the roost for A12+ posting a 12.0% share of hours tuned (up from 11.1%). NOW! Radio also takes top spot for F25-54, delivering a 14.8% share (up from 12.9%). With another hat trick NOW! also tops the list for M25-54 with a 15.9% share (down from 17.3%). For M18-34, NOW! posted a 17.3% (down from 20.3%) followed by the Bear at 14.2% and Sonic 102.9 with a 12.2% share.
Calgary: QR77 leads the way for A12+ with a 10.4% share (up from 9.6%). Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering a 14.3% share (down from 15.3%). For M25-54, XL103FM leads the way with a 9.4% share (up from 7.1%) followed by CJAY92 with an 8.5% (down from 11.7%). Country105 takes top spot for M18-34 with a 14.8% share. Country 105 is also #1 for F18-34 posting an 18.1% share (up from 15.3%).
Montreal (Total): CHMP 98.5FM is #1 for A12+ with a 16.2% share (down from 17.8%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for F25-54 delivering an 18.8% share (down from 22.2 %%). For M25-54, CHMP 98.5FM leads the way with a 16.5% share (down from a 19.5%). NRJ 94.3 is #1 for M18-34 with a 17.3% share. Virgin Radio96 is #1 for F18-34 with a 23.1% share.
See summary charts belowA brief overview of share figures from the latest PPM
2012/2013 BBM release courtesy of David Bray...
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+
PPM
Nov. 26-
Feb. 24 A12+
PPM
Aug 27-Nov. 25
CBC Radio Two 2.1 1.8
CBC Radio One 10.4 9.1
AM 640 Toronto 1.6 2.4
Classical 96.3 FM 4.7 4.0
102.1 The Edge 3.3 4.3
News Talk 1010 CFRB 6.1 6.3
680 News 6.4 7.5
Flow 93.5 1.6 1.5
AM 740 3.6 2.9
Boom-FM 4.9 5.8
98.1 CHFI-FM 17.1 13.5
TSN 1050 .8 .4
104.5 CHUM-FM 10.1 11.0
Z103.5 1.7 1.7
Q107 6.1 6.5
Vinyl 95.3 1.7 1.9
KX 94.7 .8 .9
Sportsnet 590 The FAN 3.5 3.5
Jazz FM 91 1 .5 1.8
Jewel 88.5 1.2 1.1
Virgin Radio 99.9 5.8 6.5
KISS 92.5 3.4 3.5
G98.7 .6 .8
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+
PPM
Nov. 26-
Feb. 24 A12+
PPM
Aug 27-Nov. 25
CBC Radio One 12.1 11.4
CBC Radio Two 4.8 3.9
The Beat 94.5 7.3 6.6
Rock 101 5.6 5.7
99.3 The Fox 3.4 3.8
Team 1410 .3 .6
CFUN-FM SONiC 3.4 3.9
SHORE 104 1.3 1.7
AM 730 Traffic .7 .7
103.5 QM FM 12.2 10.3
AM650 1.6 2.0
93.7 JR FM 7.2 8.1
96.9 Jack FM 4.6 5.6
CKNW 9.9 10.6
102.7 The Peak 3.0 3.4
The Team 1040 2.5 1.8
News 1130 6.2 5.6
Virgin Radio 95.3 8.0 8.0
Praise 106.5 .6 .8
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+
PPM
Nov. 26-
Feb. 24 A12+
PPM
Aug 27-Nov. 25
CBC Radio One 6.7 6.5
CBC Radio Two 2.3 2.0
CFBR-FM The Bear 7.9 7.6
790 CFCW 4.3 4.5
104.9 Virgin Radio 4.6 3.9
Team 1260 1.3 1.6
The Bounce 2.9 3.1
Sonic 102.9 6.4 6.7
630 CHED 9.8 9.9
iNews880 1.4 1.6
K97 5.5 6.0
CISN Country 6.9 8.5
UP 99.3 7.5 6.2
HOT 107 2.3 2.5
Lite 95.7 2.9 2.8
The New 92.5 Fresh-FM 3.6 3.2
102.3 NOW! Radio 12.0 11.1
96.3 Capital FM 8.2 8.9
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+
PPM
Nov. 26-
Feb. 24 A12+
PPM
Aug 27-Nov. 25
CBC Radio One 9.9 11.2
CBC Radio Two 2.2 2.1
Sportsnet Fan 960 2.1 1.4
X92.9 4.1 4.0
CFFR 660 News 3.6 3.5
Q107 5.1 6.4
XL 103FM 7.6 8.2
Lite 95.9 8.4 6.8
QR77 10.4 9.6
98.5 Virgin Radio 5.5 6.7
UP 97.7 4.3 4.0
96.9 Jack-FM 4.9 5.0
CJAY 92 5.5 5.9
KOOL 101.5 4.0 5.0
90.3 AMP Radio 5.0 3.9
AM1060 1.8 2.2
Country 105 9.9 9.4
Montreal (Total)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+
PPM
Nov. 26-
Feb. 24 A12+
PPM
Aug 27-Nov. 25
CBF FM: 95,1 Première Chaîne 10.6 9.1
CBFXFM: Espace Musique 100,7 1.6 1.4
CBC Radio Two 1.0 .9
CBC Radio One 1.8 1.8
CFGLFM: 105.7 Rythme FM 12.9 14.9
CHMPFM: 98.5 FM 16.2 17.8
CHOM 97.7 FM 7.3 7.4
CITEF3: 107,3 Rouge fm 10.7 9.6
CJAD 800 5.7 5.5
Virgin Radio 96 7.8 8.0
CJPXFM: Radio Classique 99,5 4.2 4.7
CKAC: Radio circulation 730 .4 .3
CKBEFM: The Beat 92,5 5.7 5.3
TSN 690 .7 .6
CKLXFM:
CHOI 91,9 .5 .6
CKMFFM: NRJ Montréal 94.3 6.8 5.7
96.9 CKOI 4.4 5.0
David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: davidbray@brayandpartners.com
Web site: brayandpartners.com