Broadcaster Magazine

TVB Appoints Vice-President, Media Insights

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  • Television Bureau of Canada President, Catherine MacLeod, announced today the appointment of Kathy Gardner to the newly created position of Vice-President, Media Insights, effective immediately. Gardner is the latest addition to TVB’s leadership team, which also includes Laura Baehr, Vice-President, Marketing.

    “Kathy has a tremendous reputation in the industry, and we are extremely fortunate to have found such a skilled and experienced executive to join our leadership team,” said Catherine MacLeod, President. Both Kathy and Laura have tremendous track records of success, and the addition of Kathy will allow us to plan and execute our mandate as a trusted resource for marketers and agencies at the next level.”

    Gardner will have oversight of the strategic direction and expansion of all research and planning initiatives at TVB, exploring and offering insight on emerging technologies, media consumption and the unparalleled power of commercial television across all its platforms. Gardner will also act as key TVB point person for all media agencies.

    Gardner is a veteran media executive with more than 30 years of industry experience in television, radio, digital, research, communications, and traffic. Before joining TVB, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2024, Kathy was the Executive Vice-President, Media Director at Bates Canada.

    Gardner has extensive involvement in the media and research industry, holding numerous board and executive committee positions including Past Chair, Numeris Board of Directors and Television Executive Committee, as well as the industry’s currency changing PPM RFP and Audit Committees. She has also served on the Canadian Media Director Council, Broadcast Research Council, and spoken at various industry events such as Digital Day, Staying Tuned Conferences, and Vision Critical NY Summit.