Pattison Onestop, a division of Pattison Outdoor Advertising, has chosen the Canadian Broadcasting Corporation to become their news content provider for their Digital Office Network. his content partnership ensures that Canadians have access to the best-in-class news coverage with CBC/Radio-Canada’s digital news feeds.
The Office Network interface will continue to provide consumers with relevant content. Finance, weather, time and Pelmorex Media Inc.’s Beat The Traffic content will remain on-screen in addition to CBC/Radio-Canada’s news content.
“Partnering with Canada’s leading national public radio and television broadcaster is another exciting milestone for our company and ensures the highest level of coverage on our Digital Networks,” said Cam Milne, Vice President and General Manger, Pattison Onestop. “We’re excited to partner with the CBC/Radio-Canada and provide Canadians with real-time breaking news and issues that matter. Being able to offer local content 24 hours a day, seven days a week on our Digital Networks enhances our customer’s experience with our products.”
Implementation of CBC/Radio-Canada news content takes effect today and will be available on the Digital Office Network nationally as well as the Edmonton Transit Network and Residential Network. These products make up over 3.8 million impressions each week.