David
Bray is Sr. Vice President of Hennessy & Bray Communications.
Feel
free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: [email protected]
Web
site: hennessyandbray.com
Are you tired of getting dumped
on?¿¿after the longest, snowiest winter I can remember (with an exception
for our friends in
Vancouver
), we’re in real need of something to heat things up. Here are the new BBM
numbers, hot off the presses¿.
Toronto:
Bragging rights at the top of the ratings heap go once, again, to CHFI-FM
with a 9.6% share (equal to last book) followed by CHUM-FM with 8.4% share (down
from 8.9%) of hours tuned for Adults 12+. I spoke with Erin Davis who told me “there
are some ecstatic people at
Rogers
radio in
Toronto
today¿see next item). Impressive gains once again for 680 News (6.0% share up
from 4.4%) and CFRB (6.7% share up from 5.7%)¿..don’t let anyone tell you AM
is dead. CHUM-FM, with Roger, Rick
and Marilyn at the helm, continues to lead the way for females 25-54 with a
16.2% share (up from 16.1%) followed by CHFI-FM with 12.5% share (down from
14.4%) and EZRock 97.3 with 9.8%
share (up from 8.5%). Q107 leads the way for males 25-54, posting a 12.0% share
(down from 13.9%). The Edge held
their lead with M18-34 turning in a 16.3% share (up from 15.9%). CHUM-FM grabbed
top spot for females 18-34, delivering a 17.3% (up from 12.6%) followed by
Z103.5 at 14.2% (up from 12.9%).
Vancouver
: Just as I said
for
Toronto
¿.don’t let anyone tell you AM is dead. CKNW remained a strong #1 for A12+
with a 10.9% share of hours tuned (up from10.0%). A very nice book for CBC Radio
One, jumping to a 10.7% share from an 8.4% last time. 103.5 QM-FM strengthened
its spot atop F25-54 delivering a 13.7% share (up from 11.0%) followed by CBC
Radio One at 10.0% (up from 6.1%). JACK-FM takes the lead for M25-54 category
with a 10.9% (up from 9.5 %) followed closely by ROCK101 at 10.5% (down from
11.7%). The FOX takes top honours
for M18-34 with a 20.1% share (down from 20.8%) followed by The Beat at 16.8%
(down from 17.5%)
Winnipeg
:
CJOB slipped a bit but kept its grip on its leadership position with a
15.3% share of hours tuned for A12+ (down from 17.2%). Nice gains for Hot 103
delivering an 11.2% (up from 9.0) and QX104 at 9.6 (up from 7.5%). Hot103 held
its lead for F25-54 with a 14.2% share of hours tuned (up from 14.0%) followed
by QX104 at 13.2% (up from 9.9%) and 99.9 BOB-FM (12.3% down from 12.4%). 92
CITI-FM once again held the #1 position with M25-54 posting a 16.5% (down from
17.1%) share of hrs. tuned. Power 97 continues to dominate M18-34 with a
formidable 28.5% share of hrs. tuned (down from 29.4%).
Montreal
: CBF FM 95,1
Montreal
held its lead with an 11.0% (down from 11.8%) share of hours tuned A12+. In the
F25-54 race, 105,7 Rythme FM tops the list at 14.5% share (down from16.5%)
followed by Rock Détente 107,3 at 13.1% (up from 12.1%). CHOM-FM 94.3 takes top
spot for M25-54, posting an 11.7% (down from 12.3%). For Montreal Anglo, CHOM-FM
holds down the #1 position for M25-54 with a 19.8% share of hrs.tuned (up from
19.5%) while F25-54 features MIX96 at 32.4% (up from 31.3%). For Montreal
Franco, Energie 94,3 holds down the lead for M25-54 with a 14.7 % share of
hrs.tuned (up from 12.3 %) while F25-54 has 105,7 Rythme FM delivering a 18.6%
share (down from 21.0%).
Calgary
: Another
AM at the top of the heap. CBC Radio top A12+ with a 9.8% share of hours tuned
(up from 6.7%). CJAY92 claims the #1 position for M25-54 with 13.7% share of
hours tuned (up from 11.1%). F25-54 goes to Country 105, posting a 14.7% (down
from 15.1% followed by Lite96 with a 14.4% share of hrs. tuned (down from
16.2%). X92.9 leads the way for M18-34 with a 15.7 (up from 10.6%) followed
closely by CJAY92 at 15.2% (down from 23.1%).
In
Edmonton
, CHED holds down top honours for A12+ with a 13.3% share (up from 11.7% last
time out). For F25-54, CISN rises to
#1 with 17.2% (up from 14.0%). For
M25-54, despite a drop, The Bear remains #1 with a 14.9% (down from 19.3%).
M18-34 once again belongs to the Bear with a 25.8% share (down from 34.9%)
Ottawa-Gatineau:
CBC Radio One holds its #1 position with a 9.9% share (down from 14.6%)
for A12+ . Nice gains for Rock
Détente 94,9
Gatineau
with 9.2% (up from7.1%) and 580 CFRA at
8.4% (up from 7.0%). CHEZ106 continues to lead the way with M25-54, delivering
11.4% share of hours tuned (down from 14.0%).
For F25-54, Rock Détente
94,9
Gatineau
tops the list with a 14.9%
share (up from 11.2%) followed by Majic 100 at 12.6 (up from 11.1).
See summary
charts below
A
brief overview of share figures from the Survey One 2025 BBM courtesy of David
Bray…
Toronto
% Share of Hours
Tuned
(Mon.-Sun, 5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey 1 ’08
|
A12+
Survey
|
W25-54
Survey 1 ’08
|
W25-54
Survey
|
M25-54
Survey 1 ’08
|
M25-54
Survey
|
|
CBC Radio Two
|
1.9
|
2.6
|
1.3
|
1.1
|
1.2
|
.8
|
|
CBC Radio One
|
7.5
|
8.4
|
5.8
|
7.3
|
5.0
|
6.5
|
|
AM 640 Toronto
|
1.8
|
2.0
|
.7
|
.5
|
2.9
|
3.5
|
|
Classical 96.3 FM
|
5.3
|
5.2
|
2.7
|
3.2
|
3.1
|
2.3
|
|
102.1
|
4.0
|
3.8
|
3.1
|
3.3
|
6.8
|
5.9
|
|
News Talk 1010 CFRB
|
6.7
|
5.7
|
4.0
|
3.2
|
3.8
|
3.2
|
|
680 News
|
6.0
|
4.4
|
5.1
|
3.7
|
8.6
|
5.9
|
|
Flow 93.5
|
2.6
|
3.0
|
2.8
|
3.2
|
2.1
|
2.5
|
|
98.1 CHFI-FM
|
9.6
|
9.6
|
12.5
|
14.4
|
5.9
|
5.9
|
|
1050 CHUM
|
1.8
|
1.0
|
1.0
|
.8
|
2.5
|
.8
|
|
104.5 CHUM-FM
|
8.4
|
8.9
|
16.2
|
16.1
|
6.3
|
9.3
|
|
AM 740 Prime Time Radio
|
4.4
|
3.7
|
.9
|
.5
|
.6
|
.8
|
|
Z103.5
|
4.7
|
4.7
|
5.6
|
5.3
|
4.4
|
4.7
|
|
Q107
|
6.3
|
6.3
|
5.9
|
3.8
|
12.0
|
13.9
|
|
Country 95.3
|
1.3
|
1.6
|
1.7
|
1.9
|
1.7
|
1.2
|
|
92.5 Jack-FM
|
2.1
|
1.8
|
2.1
|
1.8
|
4.7
|
3.7
|
|
The FAN 590
|
2.4
|
2.3
|
.6
|
.4
|
5.5
|
5.1
|
|
97.3 EZ Rock
|
5.5
|
5.6
|
9.8
|
8.5
|
3.8
|
4.6
|
|
Jazz FM 91
|
1.5
|
2.3
|
1.1
|
2.1
|
1.1
|
2.2
|
|
88.5 The Jewel
|
1.3
|
.9
|
.3
|
.4
|
.2
|
.2
|
|
Mix 99.9
|
3.9
|
4.2
|
6.2
|
7.8
|
4.1
|
3.3
|
|
Other
|
10.8
|
11.5
|
10.6
|
10.4
|
13.5
|
13.0
|
Vancouver
% Share of Hours
Tuned
(Mon.-Sun, 5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey 1 ’08
|
A12+
Survey
|
W25-54
Survey 1 ’08
|
W25-54
Survey
|
M25-54
Survey 1 ’08
|
M25-54
Survey
|
|
CBC Radio One
|
10.7
|
8.4
|
10.0
|
6.1
|
6.6
|
5.2
|
|
CBC Radio Two
|
7.3
|
6.0
|
5.2
|
4.7
|
4.2
|
3.2
|
|
The Beat 94.5
|
7.2
|
8.3
|
6.5
|
9.3
|
5.8
|
6.1
|
|
Rock 101
|
5.4
|
6.2
|
4.4
|
4.9
|
10.5
|
11.7
|
|
99.3 The Fox
|
4.2
|
4.7
|
3.3
|
2.8
|
7.8
|
9.1
|
|
CFUN 1410 AM
|
2.2
|
1.8
|
3.0
|
1.9
|
1.3
|
1.5
|
|
AM 730 Traffic
|
.8
|
.7
|
.4
|
.6
|
1.6
|
.9
|
|
103.5 QM FM
|
7.3
|
7.7
|
13.7
|
11.0
|
5.1
|
7.5
|
|
Oldies 650 CISL
|
1.5
|
1.6
|
.9
|
1.3
|
.8
|
1.6
|
|
JR FM
|
4.8
|
7.3
|
5.9
|
9.1
|
3.5
|
3.9
|
|
Unforgettable 600 AM
|
3.0
|
2.3
|
.6
|
.6
|
.9
|
.3
|
|
104.9 Clear-FM
|
4.6
|
4.5
|
5.8
|
7.1
|
4.0
|
2.5
|
|
96.9 Jack FM
|
6.6
|
6.1
|
8.8
|
9.6
|
10.9
|
9.5
|
|
CKNW
|
10.9
|
10.0
|
4.1
|
3.6
|
8.3
|
7.1
|
|
The Team 1040
|
3.5
|
3.5
|
.7
|
.5
|
8.3
|
7.6
|
|
News 1130
|
5.2
|
4.4
|
5.0
|
4.0
|
5.8
|
4.2
|
|
95 Crave
|
4.2
|
3.6
|
7.8
|
6.6
|
4.2
|
2.6
|
|
Others
|
10.6
|
13.0
|
13.8
|
16.5
|
10.6
|
15.5
|
|
|
|
|
|
|
|
|
Montreal
% Share of Hours
Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1
2008
|
Station
|
A12+
Survey 1 ’08
|
A12+
Survey
|
W25-54
Survey 1 ’08
|
W25-54
Survey
|
M25-54
Survey 1 ’08
|
M25-54
Survey
|
|
CBF FM 95,1 Montreal
|
11.0
|
11.8
|
8.8
|
10.7
|
8.2
|
10.6
|
|
Espace Musique 100.7 Montreal
|
2.5
|
3.0
|
2.5
|
2.4
|
2.1
|
2.4
|
|
CBC Radio Two
|
1.4
|
.9
|
.4
|
.6
|
.7
|
.5
|
|
CBC Radio One
|
1.9
|
1.6
|
.9
|
1.2
|
1.3
|
1.7
|
|
105.7
|
9.7
|
10.3
|
14.5
|
16.5
|
8.0
|
6.4
|
|
Q92
|
6.2
|
5.8
|
9.1
|
8.2
|
5.3
|
5.6
|
|
98.5 FM
|
9.9
|
8.7
|
6.0
|
5.3
|
10.3
|
9.0
|
|
CHOM 97.7 FM
|
5.5
|
6.2
|
4.3
|
5.1
|
11.7
|
12.3
|
|
INFO 690
|
1.2
|
1.2
|
.6
|
.5
|
1.3
|
.7
|
|
940 Montreal
|
.9
|
1.0
|
.7
|
.5
|
.8
|
1.0
|
|
Rock Détente 107,3
Montré
|
8.0
|
8.7
|
13.1
|
12.1
|
5.5
|
6.2
|
|
CJAD 800
|
4.6
|
4.9
|
2.6
|
2.1
|
2.7
|
2.3
|
|
Mix 96
|
6.9
|
6.8
|
11.2
|
10.4
|
7.4
|
6.5
|
|
Radio Classique 99,5
|
4.2
|
3.3
|
2.1
|
1.6
|
1.7
|
1.7
|
|
CKAC Sports
|
2.7
|
2.4
|
.5
|
.6
|
3.7
|
3.3
|
|
The Team 990
|
.8
|
.5
|
.1
|
.1
|
1.9
|
1.2
|
|
Couleur Jazz
|
1.3
|
1.7
|
1.3
|
1.6
|
1.6
|
1.5
|
|
Energie 94.3
|
7.4
|
6.0
|
9.6
|
7.1
|
11.6
|
9.8
|
|
96.9 CKOI
|
5.7
|
6.4
|
5.8
|
6.2
|
6.9
|
8.1
|
|
Others
|
8.2
|
8.9
|
6.0
|
7.2
|
7.3
|
9.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Winnipeg
%
Share of Hours Tuned
(Mon.-Sun,
5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey
|
A12+
Survey
|
W25-54
Survey
|
W25-54
Survey
|
M25-54
Survey
|
M25-54
Survey
|
|
CBC
|
8.1
|
10.3
|
6.5
|
8.0
|
4.6
|
6.2
|
|
CBC
|
2.3
|
3.3
|
1.1
|
1.5
|
.8
|
2.4
|
|
Freq
|
1.5
|
2.2
|
1.0
|
1.6
|
2.5
|
2.7
|
|
QX
|
9.6
|
7.5
|
13.2
|
9.9
|
6.7
|
5.6
|
|
1290
|
2.6
|
2.8
|
1.5
|
2.5
|
2.1
|
1.7
|
|
99.9
|
7.6
|
7.3
|
12.3
|
12.4
|
10.8
|
10.1
|
|
Q94
|
4.4
|
5.6
|
7.5
|
10.8
|
5.1
|
5.3
|
|
100.7
|
1.1
|
1.0
|
.3
|
1.0
|
1.3
|
1.4
|
|
92
|
7.6
|
8.0
|
5.8
|
7.0
|
16.5
|
17.1
|
|
Groove
|
1.8
|
2.0
|
2.2
|
1.3
|
1.9
|
2.8
|
|
Power
|
7.7
|
7.1
|
7.2
|
5.2
|
13.8
|
12.8
|
|
CJOB
|
15.3
|
17.2
|
5.8
|
6.9
|
9.5
|
10.6
|
|
Hot
|
11.2
|
9.0
|
14.2
|
14.0
|
9.8
|
6.2
|
|
102.3
|
7.5
|
5.4
|
11.6
|
10.2
|
5.0
|
3.3
|
|
Other
|
11.7
|
11.4
|
9.7
|
7.6
|
9.6
|
11.9
|
|
|
|
|
|
|
|
|
Calgary
%
Share of Hours Tuned
(Mon.-Sun,
5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey
|
A12+
Survey
|
W25-54
Survey
|
W25-54
Survey
|
M25-54
Survey
|
M25-54
Survey
|
|
CBC
|
9.8
|
6.7
|
6.1
|
4.9
|
5.8
|
4.5
|
|
CBC
|
4.2
|
3.0
|
2.3
|
.9
|
1.6
|
2.2
|
|
The
|
2.9
|
2.7
|
.6
|
.2
|
5.9
|
4.5
|
|
X92.9
|
4.3
|
3.3
|
2.5
|
1.7
|
7.2
|
4.7
|
|
660
|
2.1
|
2.6
|
1.1
|
2.2
|
1.6
|
2.7
|
|
Q107
|
5.3
|
5.5
|
4.1
|
4.1
|
9.6
|
8.9
|
|
Fuel
|
1.4
|
1.2
|
1.6
|
|
2.4
|
1.6
|
|
Lite
|
8.6
|
9.2
|
14.4
|
16.2
|
6.1
|
4.4
|
|
QR
|
7.1
|
10.5
|
3.7
|
5.1
|
4.3
|
9.6
|
|
Vibe
|
9.0
|
7.6
|
11.4
|
7.9
|
4.4
|
5.9
|
|
California 103 FM
|
1.6
|
2.8
|
2.5
|
2.3
|
.8
|
1.7
|
|
CJ
|
7.3
|
7.2
|
3.0
|
5.8
|
13.7
|
11.1
|
|
Energy
|
2.6
|
3.0
|
4.5
|
5.5
|
2.1
|
2.7
|
|
96.9
|
7.1
|
7.8
|
9.3
|
10.7
|
10.6
|
12.4
|
|
Classic
|
2.6
|
4.1
|
.6
|
1.1
|
.8
|
1.4
|
|
Country
|
9.5
|
9.7
|
14.7
|
15.1
|
6.3
|
6.1
|
|
Others
|
14.6
|
13.1
|
17.7
|
14.2
|
16.6
|
15.6
|
Edmonton
% Share of Hours
Tuned
(Mon.-Sun, 5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey 1 ’08
|
A12+
Survey
|
W25-54
Survey 1 ’07
|
W25-54
Survey
|
M25-54
Survey 1 ’08
|
M25-54
Survey
|
|
CBC Radio One
|
5.8
|
5.1
|
4.3
|
3.2
|
2.9
|
3.6
|
|
CBC Radio Two
|
3.2
|
2.1
|
1.3
|
1.3
|
1.8
|
.9
|
|
The Bear
|
8.7
|
10.9
|
7.3
|
9.0
|
14.9
|
19.3
|
|
790 CFCW
|
6.4
|
6.5
|
3.8
|
.9
|
2.1
|
1.9
|
|
EZ Rock 104.9
|
8.5
|
9.2
|
14.4
|
13.9
|
5.7
|
6.5
|
|
Team 1260
|
1.8
|
1.6
|
.3
|
.2
|
4.5
|
4.3
|
|
The Bounce
|
7.0
|
7.8
|
5.9
|
10.5
|
5.5
|
5.3
|
|
Sonic 102.9
|
6.1
|
4.8
|
6.7
|
3.5
|
7.8
|
6.0
|
|
630 CHED
|
13.3
|
11.7
|
7.1
|
5.2
|
12.5
|
8.9
|
|
Magic 99
|
2.7
|
2.8
|
3.4
|
3.7
|
1.2
|
1.7
|
|
Cool 880 the BOSS
|
2.5
|
3.8
|
1.8
|
3.3
|
3.3
|
3.0
|
|
97.3 K-Rock
|
4.5
|
5.9
|
3.5
|
3.3
|
8.1
|
12.5
|
|
CISN Country 103.9 & 104
|
9.7
|
8.2
|
17.2
|
14.0
|
6.1
|
4.9
|
|
92.5 Joe-FM
|
8.1
|
8.7
|
12.0
|
16.6
|
11.5
|
9.3
|
|
Big Earl 96.3
|
2.2
|
2.4
|
2.1
|
3.0
|
1.7
|
2.0
|
|
CKUA
|
3.2
|
2.7
|
1.8
|
2.7
|
3.5
|
3.6
|
|
Others
|
6.3
|
5.7
|
7.0
|
5.8
|
6.9
|
6.2
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Ottawa-Gatineau
% Share of Hours
Tuned
(Mon.-Sun, 5a-1a)
Source:
BBM S1 2025
|
Station
|
A12+
Survey 1 ’08
|
A12+
Survey
|
W25-54
Survey 1 ’08
|
W25-54
Survey
|
M25-54
Survey 1 ’08
|
M25-54
Survey
|
|
CBC Radio One
|
9.9
|
14.6
|
9.0
|
12.9
|
7.9
|
11.5
|
|
CBOF-FM 90,7
|
2.8
|
4.1
|
2.5
|
4.0
|
2.4
|
3.9
|
|
CBC Radio Two
|
2.7
|
3.7
|
1.1
|
1.4
|
.6
|
1.8
|
|
Espace Musique 102,5
|
1.3
|
1.1
|
1.3
|
.8
|
.7
|
.9
|
|
The
|
4.0
|
2.0
|
.8
|
.9
|
8.9
|
4.3
|
|
580 CFRA
|
8.4
|
7.0
|
3.3
|
4.2
|
7.8
|
5.5
|
|
Tag Radio
|
.7
|
.7
|
.8
|
.5
|
.9
|
1.0
|
|
CHEZ 106
|
5.5
|
6.9
|
3.6
|
7.1
|
11.4
|
14.0
|
|
Couleur FM97.1
|
2.4
|
2.7
|
2.8
|
2.2
|
1.4
|
.8
|
|
Hot 89.9
|
7.6
|
6.8
|
9.9
|
8.6
|
4.7
|
3.8
|
|
Live 88.5
|
2.6
|
3.6
|
2.1
|
3.0
|
5.2
|
7.3
|
|
Rock Détente 94,9 Gatineau
|
9.2
|
7.1
|
14.9
|
11.2
|
7.0
|
4.9
|
|
KISS-FM
|
2.7
|
2.5
|
5.6
|
5.4
|
1.1
|
1.8
|
|
Oldies 1310
|
1.1
|
1.1
|
.3
|
.9
|
.5
|
.5
|
|
Majic 100
|
8.2
|
7.2
|
12.6
|
11.1
|
4.6
|
5.7
|
|
Le FM parle de L’Outaoua
|
3.1
|
3.0
|
1.6
|
1.5
|
2.3
|
3.3
|
|
The Jewel
|
5.2
|
4.9
|
1.7
|
2.1
|
1.3
|
1.2
|
|
Y101
|
5.1
|
2.4
|
6.0
|
1.8
|
3.4
|
1.7
|
|
93.9 BOB-FM
|
3.5
|
2.6
|
4.5
|
3.8
|
6.6
|
3.8
|
|
106.9 FM the Bear
|
4.3
|
5.2
|
4.8
|
6.1
|
7.3
|
6.1
|
|
Energie 104,1
|
4.4
|
4.9
|
5.6
|
5.6
|
6.3
|
7.4
|
|
Others
|
5.1
|
5.9
|
5.1
|
4.9
|
7.7
|
8.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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