Broadcaster Magazine

Groupe Media TFO Inaugurates Virtual Universe Laboratory

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  • pt

  • Groupe Média TFO has inaugurated its virtual universe laboratory of a new digital generation for French language educational content.  .  The LUV announcement came on the heels of two other ground-breaking developments: the historic distribution agreement with American online-learning giant PBS Education, and the launching of the first Canadian smart screen series, MaXi.


    LUV is a one-of-a-kind incubator for a whole new generation of digital educational productions designed to excite learners in Ontario, in Canada, and beyond.

    Born of collaborative research on TV production sets across the world, LUV’s greatest asset is its original method of anchoring software and technologies from the field of digital video game production.

    On top of using LUV for its own productions, Groupe Média TFO aims to offer LUV’s services to external production companies.

    “Our priority is to provide exciting and engaging content for learner audiences.  By changing the way we create, we exponentially multiply the production possibilities for our artists, offering an unlimited number of learning worlds.  LUV is the result of combining several innovative solutions into a single, dynamic process delivering remarkable creative potential”
    —  Glenn O’Farrell, Président et chef de la direction

    The technology was assembled by an international and multidisciplinarian team: Ross (Iroquois, Ontario), Epic Games (Raleigh, North Carolina), Zero density (Istanbul, Turkey), Stype (Zagreb, Croatia), Mo-sys (London, UK). Toronto’s own CEV and Applied Electronics integrated the technology.



    Yesterday, at the Canadian animation conference, Cartoon Connection, Groupe Média TFO and FRIMA, a transmedia entertainment studio, together announced the release of MaXi. MaXi is the first Canadian animation series produced and designed for tablet and smartphone viewing and adaptable to linear formats. Developed by Franco-Ontarian and Quebecois talent, MaXi is an educational and fun smart-series for children aged 9-12. The 26 x 11-minute episode series will be available starting in Spring 2023 on iOS and Android. Watch the trailer


    Groupe Média TFO very recently concluded an historical agreement with PBS Learning Media to distribute its award-winning French-language content produced in Ontario across all 55 American states and territories, including providing access to 1.8 million teachers. This strategic partnership transforms the role and presence of TFO in the United States, following the April 2016 announcement that the Louisiana Public Broadcasting, also a member of the PBS network, would distribute TFO content.