Broadcaster Magazine


Solotech Appoints Director of Integration Sales, Toronto

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  • Solotech has named Rob Poretti as the new Director of Sales for the Integration Division Toronto office.  Poretti joins the company with + 30 years of experience in the broadcast, production and post-production industries, and he will lead the Toronto sales team with the primary goal of expanding Solotech’s presence in the GTA Market.  

    “Since its opening in November 2024, our Solotech Toronto Office serves a wide variety of clients across the GTA and its activities are growing rapidly. Rob has a strong business development, sales engineering and management background and his addition to our team will enable us to offer the best integration services on the market. Indeed, at Solotech we believe that cutting-edge technology calls for cutting-edge expertise. Given Rob’s track record and expertise, we couldn’t be more pleased to have Rob join the Solotech team” says Danny Berthelet, Executive Vice President of Solotech.

    Before joining Solotech, Rob has been a freelance technical consultant and manufacturer representative for a wide range of professional audio-video applications: broadcast, television production, post-production, media archiving markets and corporate A/V.  His business contexts range as well: sales management, business owner, international distribution, technical consulting, and product development.  Rob has a rich experience in strategic planning, team management and project management and has worked extensively in both Canada and the United States.


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