For the first time ever, the Bell Media Agency has been recognized with the prestigious Global Excellence Award for Marketing Team of the Year, given to the company with the highest number of Global Excellence Awards. The honour was bestowed at the 2024 PromaxBDA Awards held last Thursday in Los Angeles. Recognizing achievement in marketing, promotion and design, Bell Media was also once again the leading Canadian media group at PromaxBDA. With an impressive 20 Global Excellence and 26 North American medals, Bell Media took home a total of 46 wins this year, in addition to the special team recognition.
Over the past five years, the Bell Media Agency (and the former CTV Creative Agency) has been one of the world’s most successful entrants at the PromaxBDA Awards, demonstrating consistent leadership amongst broadcasters, both nationally and worldwide. With this year’s wins, the Agency has amassed more than 300 awards since 2024, to emerge as a leading international performer.
“Year after year, the team at Bell Media consistently demonstrates creative talent and leadership on an international scale,” said Jonathan Block-Verk, President and CEO of PromaxBDA. “The work they deliver is inspiring and speaks to a passion for television marketing and creative, as selected by a global jury of the industry’s top executives.”
“The Bell Media Agency has built an outstanding industry track record that has garnered international esteem,” said Jon Arklay, Senior Vice-President, Bell Media Agency and Brand Strategy. “Congratulations to our talented in-house creative team on this year’s accomplishments.”
PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading global resource for education, community, creative inspiration, and career development in the media and media marketing sectors.
On an international level, the Bell Media Agency captured seven Gold Medals, six Silver Medals, and six Bronze Medals. For North America, Bell Media garnered five Gold Medals, twelve Silver Medals and ten Bronze Medals. The Bell Media Agency’s promotion and design for the London 2024 Olympic Games was also notably recognized with seven awards.
With 37 nominations this year, the Bell Media Agency was also announced as a finalist for the 2024 PromaxBDALocal Awards, which will be presented this Thursday, June 27, 2024.
Below is a complete list of the 2024 PromaxBDA Design, Promotion, and Marketing Awards for Bell Media:
MuchMusic (15 Awards)
WORLD GOLD
TOTAL PACKAGE ART DIRECTION & DESIGN: PROGRAM - ON-AIR ONLY
MUCHMUSIC: MMVAs
WORLD GOLD
INTERSTITIAL/PROGRAM/BRAND INTEGRATED PROGRAM WRAPS
MUCHMUSIC: WORKOPOLIS INTERN
WORLD GOLD
ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN
MUCHMUSIC: SUBWAY SPOTS
WORLD GOLD
ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS
MUCHMUSIC: MMVAs
WORLD SILVER
ON-AIR CONSUMER TIE-IN/BRAND INTEGRATED SPOT
MUCHMUSIC: HALLOWEEN ELECTRIC CIRCUS DANCE CENTRAL
WORLD SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
MUCHMUSIC: 2024 MMVAS HOST SPOT
WORLD BRONZE
LIVE EVENT CAMPAIGN
MUCHMUSIC: 2024 MMVAS
NORTH AMERICAN GOLD
TELEVISION - VIDEO PRESENTATION: PROGRAM SYNDICATOR/DISTRIBUTOR CATEGORIES: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
MUCHMUSIC: BIG JINGLE
NORTH AMERICAN SILVER
TELEVISION - VIDEO PRESENTATION: CONTENT PROMOTION:
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
MUCHMUSIC: BIG JINGLE
NORTH AMERICAN SILVER
ENTERTAINMENT PROGRAM SPOT OR CAMPAIGN
MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER
NORTH AMERICAN SILVER
SOMETHING FOR NOTHING
MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER
NORTH AMERICAN BRONZE
STUNT PROMOTION - ON-AIR ONLY
MUCHMUSIC: BIG JINGLE
NORTH AMERICAN BRONZE
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
MUCHMUSIC: 2024 MMVAS HOST SPOT
NORTH AMERICAN BRONZE
PROGRAM PROMOTIONAL SPOT - IN-HOUSE
MUCHMUSIC: TEEN WOLF SEASON TWO PREMIERE TEASER
NORTH AMERICAN BRONZE
GENERAL IMAGE SPOT OR CAMPAIGN
MUCHMUSIC: TMC
CTV (11 Awards)
WORLD GOLD
ART DIRECTION & DESIGN: SPORTS PROGRAM CAMPAIGN
CTV LONDON OLYMPICS 1
WORLD SILVER
ART DIRECTION & DESIGN: SPORTS PROGRAM CAMPAIGN
CTV LONDON OLYMPICS 2
WORLD SILVER
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
CTV: LONDON OLYMPICS BUMPER
WORLD SILVER
STUNT PROMOTION PACKAGE USING MULTIPLE MEDIA
CTV AT FAN EXPO
WORLD BRONZE
ART DIRECTION & DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT
CTV: LONDON OLYMPICS PROMO
WORLD BRONZE
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
CTV: LONDON OLYMPICS BUMPER
WORLD BRONZE
ART DIRECTION & DESIGN: CARD, FOLDED OR BOUND PIECE
CTV: HORSES OF MCBRIDE MEDIA KIT
NORTH AMERICAN SILVER
ART DIRECTION & DESIGN: NEWS PROGRAM INFORMATIONAL GRAPHICS
CTV NATIONAL NEWS - FILTER FOCUS
NORTH AMERICAN SILVER
ART DIRECTION & DESIGN: NEWS PROGRAM INFORMATION GRAPHICS
· CTV NATIONAL NEWS - FILTER FOCUS
NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN: 3-D PROMOTIONAL OR SALES KIT
CTV: SAVING HOPE PRESS KIT
NORTH AMERICAN BRONZE
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN
CTV OLYMPIC BELIEVE CAMPAIGN
TSN (7 Awards)
WORLD GOLD
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
TSN: CABBIE PRESENTS
WORLD GOLD
ENTERTAINMENT PROGRAM SPOT OR CAMPAIGN
TSN OLYMPIC BELIEVE CAMPAIGN
WORLD SILVER
ART DIRECTION & DESIGN: OUTDOOR/ENVIRONMENTAL/TRANSIT STATIC CAMPAIGN
TSN: GREY CUP OUTDOOR
WORLD BRONZE
STUNT PROMOTION: SPECIAL EVENT
TSN RADIO: MIKE'S IN THE CAN
WORLD BRONZE
ART DIRECTION & DESIGN: SPORTS PROGRAM OPEN/TITLES
TSN: FRIDAY NIGHT FOOTBALL
NORTH AMERICAN GOLD
STUNT PROMOTION: SPECIAL EVENT
TSN RADIO: MIKE'S IN THE CAN
NORTH AMERICAN SILVER
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
TSN: CABBIE PRESENTS
Space (5 Awards)
NORTH AMERICAN GOLD
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
SPACE – SHOCKTOBERFEST
NORTH AMERICAN GOLD
THEATRICAL FILMS SHOWN ON TELEVISION SPOT
SPACE – HALLOWEEN DB
NORTH AMERICAN SILVER
MUSIC OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS
SPACE – SHOCKTOBERFEST
NORTH AMERICAN BRONZE
DIRECTING
SPACE – SHOCKTOBERFEST
NORTH AMERICAN BRONZE
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
SPACE – HAUNTED THANKSGIVING MARATHON
BNN (3 Awards)
NORTH AMERICAN GOLD
DAYTIME PROGRAM SPOT OR CAMPAIGN
· COMMODITIES
NORTH AMERICAN SILVER
ON-AIR TYPOGRAPHY
· COMMODITIES
NORTH AMERICAN BRONZE
NEWS/INFORMATION PROGRAM SPOT
· COMMODITIES
Bravo (2 Awards)
NORTH AMERICAN SILVER
COPYWRITING FOR A RADIO SPOT
BRAVO: POLITICAL ANIMALS
NORTH AMERICAN BRONZE
PROGRAM PROMOTION RADIO SPOT
BRAVO: POLITICAL ANIMALS
MTV (1 Award)
NORTH AMERICAN SILVER
BEST WORK NEVER SEEN
MTV CANADA: MTV MOBILE APP
CP24 (1 Award)
NORTH AMERICAN SILVER
SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT OR CAMPAIGN
· CP24: PRIDE SPOT
Discovery (1 Award)
NORTH AMERICAN SILVER
ART DIRECTION & DESIGN: 3-D PROMOTIONAL OR SALES KIT
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