VIDEO SPONSORSHIP
Use the high engagement factor of video to attract and engage customers by sponsoring popular editorial videos on this website.
VIDEO SAMPLER
View a compilation of videos produced by our Video Team.
Why Online Video?
Online video ads are up to four times more
impactful
than other online formats, with 80% of website
visitors
viewing video ads.
Viewers are over five times more engaged with video
content, with viewers taking action by clicking
through
to the advertiser’s website, searching for more information
about the product, forwarding the video ad to friends,
making
a purchase, etc.
Customers would rather watch a 4-minute video
product
demonstration than read three or four web pages.
(Source: Klipmart Research Study and Online Publishers Association (OPA): Frames of Reference: Online Video Advertising, Content and Consumer Behavior)
Sponsorship Package
Description: Sponsorship of editorial video. (One sponsor per video)
Duration: Range: 2 - 7 minutes (average 3 mins.)
Format: Streaming video mixed with stills and interviews
Content: To be decided by our editor
Promotion:
- 15 second pre-roll video featuring Sponsor
- Big box ad adjacent to video with links to Sponsor’s website
- Banner ads throughout our website promoting video
- Banner in weekly email newsletter promoting video
- Exclusive email blast to our subscribers to promote the Online
- Link to Online Video Feature on Home and Article pages
Archive: Archive of video for 3 months
Tracking Report: Track the number of uniques and time spent watching video
Contact Us
For information about specific sponsorship opportunities, Contact Us»
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Capture buyers’ attention with a video product demonstration. Viewers are over five times more engaged with video than with other content. And customers would rather watch a 4-minute video product demonstration than read three or four Web pages, according to a recent study.
Our Video Production Team makes it easy. We produce high-quality videos at reasonable prices. Learn More»
Do you need a better website? Do you need compelling and fresh content for your website? Our Web Development Division, B2Bweb.ca can help. Contact Us»
Run a banner campaign across our network of 23 business-to-business websites and reach the over 620,000 business decision-makers who visit there monthly;
OR
Send an email message to over 108,000 business
readers who subscribe to our e-newsletters.
Learn More»