ZEE Americas in partnership with Ethnic Channels Group Limited is pleased to announce the launch of Zee TV Canada on Shaw Cable. With Zee TV Canada now available on Shaw Cable, more than 94% of the South Asian Households in Canada will have access to the No. 1 South Asian TV Network, Zee TV.
“We are very excited about this development. It is an immense opportunity to re draw the growth potential, as western Canada is home to more than thirty five percent of South Asian Canadians,” said Sameer Targe, Business Head for ZEE Americas.
Slava Levin, CEO of Ethnic Channels Group said, “As Zee TV Canada continues to expand its footprint in Canada, Shaw Cable is an integral part of this plan.”
ZEE TV has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, ZEE TV is committed to supporting the values and traditions that appeal to South Asians across the globe.
In July 1998, ZEE TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers. ZEE TV has successfully evolved its content to meet the changing needs of the market across genres and languages. As the exclusive distributor of the Zee channels in the Americas, Asia TV USA Ltd. caters to a wide audience with a growing number of channels, including ZEE Cinema, Zing, ZEE Business, TEN Cricket, ZEE Marathi, ZEE Kannada, ZEE Telugu and Alpha ETC Punjabi & ZEE Smile.
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