ScoreMobile today announced the release of Score Predictor, a North American first, mobile fantasy sports application that enables viewers to interact with their TV using their phone from the comfort of their own couch or wherever they may be. Through a partnership with MyThum Interactive, Score Predictor gives fans the opportunity to text in their picks for the outcome of three games per day per league, as league schedules permit, with the top performers being recognized on The Score Television Network.
“Score Predictor brings a very public social dimension to fantasy sports, which are usually played online,” says Dale Fallon, Director, Mobile, Score Media Inc. “The convenience of SMS messaging combined with the broad reach of television is something that our fans crave and that’s why we’ve created this unique offering. We piloted this application earlier this summer and received a great deal of positive feedback from our fans making our decision to take this application to the next level an easy one.”
Partnering with MyThum Interactive, a leading innovator in Interactive Television Solutions, Score Predictor is an application that gives fans the chance to be heard and be recognized for predicting the right outcome of sets of games. Their nicknames, predictions and trash talk will be aired on The Score Television Network giving participants their few minutes of fame for being the true, hardcore sports fans that they are.
“Score Predictor enables a deeper level of viewer interaction with the broadcast as well as with other sports fantasy experts,” says Michael Carter, President and CEO, MyThum. “Viewers want to be fully engaged in their sports and this is one way to take sports TV to the next level. We look forward to giving Score viewers the opportunity to prove themselves as fantasy experts through the convenience of the mobile device.”
Beginning with the NFL football and NHL hockey seasons, Score Predictor will soon be available to sports fans throughout all major sports seasons. As an added incentive, a 50″ plasma TV will be drawn from amongst players this fall, with the most successful prognosticators having the greatest chance to win. Weekly winners will also be awarded prizes giving participants several chances to win with Score Predictor.
“We are truly excited about bringing Score Predictor to our fans and look forward to continuing to build on our exciting pipeline of mobile innovations in the future,” says Fallon.
To learn more, go to www.thescore.com/itv
About Score Media Inc.
Score Media Inc. (TSX: SCR) is a multimedia company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, The Score has now established itself as the trusted source for sports fans. Score Media’s main asset, The Score Television Network, is a national, specialty television service providing sports, news, information, highlights and live event programming in more than 6.4 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker. Growing from a team of 60 in 1997 to over 220 employees in 2024, Score Media Inc. is a respected and revolutionizing interactive media company.
About ScoreMobile
ScoreMobile includes a portfolio of innovative offerings including ScoreMobile iPhone Edition, ScoreMobile 2.0, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.
About MyThum Interactive Inc.
MyThum Interactive is Canada’s leading mobile media company, helping brands and broadcasters to build a direct relationship with consumers through their mobile phone. MyThum powers mobile strategies using a comprehensive toolkit that includes text messaging, interactive television, mobile web, rich content, interactive voice response and promotion through out-of-home digital media. MyThum is a privately held company based in Toronto. Learn more at www.mythum.com.
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