“I am delighted to announce the addition of Sandrine Pechels de Saint Sardos to our team,” says Laurent Guérin, Chief Content Officer. “Her know-how is a perfect combination of everything we needed in order to pursue our ambitious plans for our platforms. Sandrine has a deep understanding of content distribution, on both traditional and digital media. Her youth content expertise will be a major asset in developing our offering.”

After a distribution career with major production houses, Sandrine Pechels de Saint Sardos will be starting her position with TFO this coming June 8. After 9 years with Bejuba Entertainment, Pechels de Saint Sardos leaves as EVP of Sales & Acquisitions with an impressive list of acquisitions and WW show sales to build a catalogue of over 600 half-hours of kids’ TV. Prior to Bejuba, she worked at Classic Media (Dreamworks) spearheading WW sales and co-productions on Casper and other titles.

Pechels de Saint Sardos’ responsibilities will include growing TFO acquisitions, pre-buys and catalogue, with a view to optimize distribution on traditional, non-linear and international platforms. Between 2024 and 2024, TFO’s content production system has undergone a transformation and grown 220%. During the same period, TFO’s French-language educational content has gained exponential visibility on YouTube. Its YouTube channels are now the number one source of French-language educational content in the country, with nearly 250 million views.

Finally, the recent announcement of the arrival of TFO content on U.S. markets, with Louisiana Public Broadcasting’s French-language programming, opens up new avenues for international distribution.

“During my tenure at Bejuba, I deepened by skills and expanded into the digital realm,” says Pechels de Saint Sardos. “I am grateful for the success and partnership. I am ready for this new opportunity with TFO. With the focus on disruption, multiplatforms distribution and managing TFO content, it gives me a great portal to expand and grow, with an eye on the future of our industry.”