Discovery Announces Nissan Returns as Lead Partner of Shark Week

Nissan returns as the lead partner of Discovery’s Shark Week (June 26 – July 3), by developing a truly immersive, new promotional execution for the company’s 2016 Nissan Rogue Crossover brand. Shark Week is Discovery’s annual summer television event now celebrating its 21^st year,

For the third year in a row, Bell Media’s Brand Parternerships team has created a thoroughly innovative broadcast campaign for the annual television event’s long-standing partner, this year executing the transformation of a Nissan Rogue into a shark tank, on display at Ripley’s Aquarium of Canada in Toronto from June 26 – July 3. The five-part micro-series hosted by Teddy Wilson, Nissan Presents: Rogue Shark Unleashed, will air during commercial breaks throughout Shark Week’s primetime lineup on Discovery, and will also be made available on Discovery GO, Discovery’s YouTube and Facebook pages, as well as Nissan.ca.

“We are elated to continue our long-standing partnership with Nissan as we look toward a three-peat success with this newest, big idea,” said Ken MacDonald, Vice-President and General Manager, Discovery. “This year, inspired by the   “shark n’ awe” theme, we’re working with our lead partner to have a little fun in celebration of these amazing creatures by transforming a Nissan Rogue into a shark tank.”

“Nissan Canada is delighted to partner with Shark Week for the third year in a row, and together we are excited to introduce another very different and unique campaign,” said, Brent Smith, Senior Manager, Chief Marketing Manager, Crossovers, Nissan Canada Inc. “We look forward to sharing with viewers the various stages of the project and the challenges of the build, from beginning to end.”

Last year, Nissan made it possible for viewers to join Jeffrey Gallant, founder of GEERG (Greenland Shark and Elasmobranch Education and Research Group), in Baie-Comeau, Que. in search of the elusive greenland shark, while learning  about the important work that Gallant’s group is doing. In its inaugural year, Discovery and Nissan sparked an immensely popular viral video of a life-like prosthetic model shark spotted in Lake Ontario.