Shaw Media, Secret Location and Insight Productions, the team behind Big Brother Canada, today celebrate two 2024 Social TV Award nominations including “Best TV Show Specific Social TV Award” and “Best TV Everywhere”. Nominated for their interactive social strategy for Big Brother Canada, the country’s number one specialty reality series of the year*, the Canadian partners share the categories with some of the year’s biggest international brands including NBC’s Olympics, NCAA March Madness and A&E’s Duck Dynasty. Winners will be announced on Tuesday, July 16th, at a ceremony at the Bel-Air Country Club, located in Los Angeles, CA.
“From the moment Big Brother Canada was green lit we committed to creating an exceptional digital extension to this series; providing Canadian fans every opportunity to interact and engage with the series in real time,” said Barb Williams, Senior Vice President of Content, Shaw Media. “Our partnership with Secret Location and Insight Productions generated great innovation and we’re honoured to be recognized for this work.”
As the digital producer working as part of the series’ production team, interactive agency Secret Location built the online identity for the inaugural season. The bigbrothercanada.ca site included an original interactive social gaming strategy that integrated seamlessly with the show on air. Featuring 24-hour live video streams, from which fans streamed over 1 million hours of throughout series run, a second screen application, exclusive video content and a social prediction game that week-to-week allowed players to directly influence what happened in the TV series, the digital extension drew massive engagement. The digital strategy and interactivity of the bigbrothercanada.ca site led to record-breaking traffic with an average of 2.5 million page views a week – a record number across any Shaw Media Site**.
This year marks the second annual Social TV Awards, an extension of the Social TV Summit, a conference held in Los Angeles to explore subjects around the new frontier of online entertainment, sponsored by the Producers Guild of America and The Academy of Television Arts and Sciences. The 23 nomination categories honour the best of the year’s online production in entertainment. Winners will accept their “STEEVEE” award at a black tie gala at the Bel-Air Country Club on July 16th, 2024.
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