Rogers Communications announced today a new customer loyalty program, Rogers First Rewards, to reward customers for their business. Launching in key markets throughout 2024, Rogers First Rewards allows customers to get more of what they want by earning points on their eligible purchases that can be redeemed for a wide selection of Rogers products and services.
With no blackout periods, hidden fees, or a membership card to carry, eligible customers are enrolled as the program becomes available in their region and earn points just for being a Rogers customer. Points can be redeemed online and used toward an extensive and growing list of Rogers products and services from the Rogers First Rewards catalogue.
Customers will have access to exciting rewards depending on their region. Wireless rewards including U.S. and international roaming packs; talk, and text packs; long distance calling and more will be available to customers across the country. Within Rogers cable footprint, customers can redeem their points for rewards including upgraded internet packages; home phone long distance; premium TV content and Rogers On Demand packages.
Customers enrolled in the loyalty program are assigned a Rogers First Rewards tier and point accrual rate based on an average of total account holder’s spend: Silver Tier customers earn 1 point per dollar, Gold Tier customers earn 1.5 points per dollar, and Platinum Tier customers earn 2 points per dollar. The program will be available to consumer cable, wireless, internet and home phone customers in key markets across the country throughout the year. Eligible customers will be notified and enrolled when the loyalty program becomes available in their region.
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