Grass Valley Chosen by BendBroadband to Help Deliver All-Digital Video

October 5, 2021


Thomson announced today that BendBroadband has selected the Grass Valley™ ViBE suite of products to support its transition to an all-digital network. The leading cable and broadband company serving Central Oregon, has chosen Grass Valley for its exceptional video quality and high-density architecture to support the company’s growing subscription base for revenue-generating applications and services.

The agreement marks a significant investment by BendBroadband to aggressively re-purpose bandwidth using Grass Valley’s breakthrough technology and signals a growing trend among cable operators to offer all-digital video programming to customers.

While BendBroadband video customers will immediately notice enhanced viewing quality, the transition to an all-digital network using ViBE encoders will also enable BendBroadband to recover bandwidth to support the introduction of more advanced services.

“We are thrilled to see the improvement in picture quality that Grass Valley’s ViBE encoder delivers. For BendBroadband, the picture clarity afforded by this technology will make a significant difference for our customers,” said Amy Tykeson, CEO of Bend Broadband. “We look forward to pressing ahead toward all digital delivery, freeing up bandwidth and extending our offerings of advanced services”

“We feel that our ViBE encoder technology will be instrumental in seamlessly accelerating Bend Broadband’s move to all-digital without requiring massive capital expenditures,” said Marc Valentin, president of the Grass Valley business within Thomson

Mega Hertz, a national multi-vendor systems solutions provider and value-added-reseller of Grass Valley equipment coordinated the sale.

“MegaHertz is pleased to build upon our successful relationship with Grass Valley and expand the breadth of the company’s distribution through the addition of Bend Broadband,” said Steve Grossman of Mega Hertz. “We are confident that Grass Valley’s compelling architecture and superior compression technology will exceed Bend Broadband’s expectations.”

Designed to offer reliable bandwidth-management performance, the Grass Valley ViBE encoder line is a full-featured product family of video encoders, decoders, multiplexers, and related signal processing products that help cable operators manage their distribution channels with a cost-effective system of integrated and highly compatible products. Featuring advanced compression techniques and an advanced processing chipset, ViBE encoders help maximize the use of the available bandwidth while ensuring on-screen image quality.

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