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BBM Canada Survey Provides Insights on Internet Dating Habits of Married Adults, Youth Use of Chat Rooms and Children�s Education

November 1, 2022

by -- BBM Canada

BBM Canada today announced the fall release of the RTS survey, Canada�s largest media-consumer study. The latest release highlights several unique findings including an increase in internet dating among married adults. The study also revealed that almost half of Canadian teens use on-line chat rooms, and a significant number of Canadian children are attending private learning centres.
�Who are my consumers, what do they want and where can I advertise my product and/or service? These are key questions for both advertisers and broadcasters,� said Craig Dorning, Marketing Manager, BBM Canada. �The RTS Survey is specifically designed to help answer those questions. The bi-annual study gives advertisers the edge they need to make the right buying and selling decisions and often reveals unique insight into Canadians� lifestyles.�
RTS provides unparalleled detail into the media and consumer preferences of Canadians.

Survey highlights include:
* 660,000 Canadian adults tried internet dating in the past year � up 2% from last year.
* 19% are of these internet daters are married � up from 17% last year. Of those who are married and have used internet dating, 57% are men and 43% are women.
* Almost half of Canadian teens (48%) use internet chat rooms while on-line.
* 14% of Canadians had children in their household attend a private learning centre in the past three years.
* 55% of young Canadians aged 12 to 24 download MP3 music files vs. 26% for the national average.
* Young Canadians (18-24) and Canadian teens (12-17) are more than twice as likely than the average Canadian to have had a body part pierced in the past year.
* 12% of youth (aged 12-24) had body piercings vs. the 5% Canadian average.


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